In this episode, Danny Flores sits down with communications expert and entrepreneur Cyndee Woolley, founder of C2 Communications. From her early start during the Great Recession to leading international campaigns, Cyndee shares how strategic thinking, authentic storytelling, and integrated PR tactics have built her reputation as a powerhouse in the industry.

They discuss:

• What drove Cyndee to start her business during a downturn

• How remote work reshaped her business model post-COVID

• The evolving world of content marketing and AI’s influence

• Building a brand before you need it—and why that matters

• The future of communications and her next book in 2026

------------------------------------------------------------------------------------------------- Be Our Next Guest! Interested in sharing your success story with a wide audience of local leaders and influencers? "Orange County Power Players" is looking for guests like you—successful, insightful, and ready to tell the world how you've made your mark. Here’s why you should consider joining host Danny Flores on our next episode: Ready to Share Your Story? Click below to fill out a short questionnaire and book your interview time. We can’t wait to spotlight your journey! https://ocpowerplayers.com/guest