Usually on Strange Coordinates, we use brands as roadmaps to arrive at surprising places. Today, we’re arriving somewhere literal: a production set.

We’ve pulled back the curtain on our latest collaboration with Zesty Paws to explore the friction, the "hot lights," and the specific magic that happens when creative intuition meets analytical rigor. We’re interviewing the makers and the marketers from both the territorial and Zesty Paws teams to find out what actually happens behind the monitor.

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Learn more about Zesty Paws: https://zestypaws.com/

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territorial is an advertising agency that helps brands find their place in the world.

To see our work and learn more about what we do, visit weareterritorial.com

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

Want to see our faces while we talk? You can also find Strange Coordinates on YouTube: https://www.youtube.com/@StrangeCoordinates

Subscribe to our newsletter: https://forms.gle/YH9y99y1d9ZVKNm28

Learn about our approach to Bot-Friendly Branding: https://www.weareterritorial.com/bot-friendly-branding

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Credits

Show art & design by Chris Allen

Editing by Topher Burns

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

In our newest episode of Strange Coordinates, we dive into Eli Lilly and the fine line between being a "pharmaceutical company" and "a medicine company." We track their journey from standardizing doses in the 1800s to navigating the cultural minefield of GLP-1s and a $15 billion Twitter crisis. Everyone wants to be a hero… but do they have the history to back it up?

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territorial is an advertising agency that helps brands find their place in the world.

To see our work and learn more about what we do, visit weareterritorial.com

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

Want to see our faces while we talk? You can also find Strange Coordinates on YouTube: https://www.youtube.com/@StrangeCoordinates

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Show art & design by Chris Allen

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

Video editing by Patrick Elmore: https://www.patrickelmore.co/

In our newest episode of Strange Coordinates, we dive into OpenAI and the identity crisis happening across the landscape. Everyone’s racing to make emotional, cinematic ads… but do they know what they stand for?

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

Subscribe on YouTube: https://www.youtube.com/@StrangeCoordinates

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Show art & design by Chris Allen

Editing by Steph George

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

Video editing by Patrick Elmore: https://www.patrickelmore.co/

In our latest Strange(r) Coordinates interview, we sat down with Kelly Colbert, fractional CMO for the Humane Society, to explore how brand strategy works when your goal is purpose, not profit. From her days at Anthem to leading communications for one of the world’s top animal welfare organizations, Kelly shares insights on authenticity, empathy, and storytelling that connects hearts as much as minds.

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https://www.linkedin.com/in/kellycolbert/

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📌 Subscribe on YouTube for more Strange(r) Coordinates: https://www.youtube.com/@StrangeCoordinates?sub_confirmation=1

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Subscribe to our mailing list: https://forms.gle/YH9y99y1d9ZVKNm28

Learn about our approach to Bot-Friendly Branding: https://www.weareterritorial.com/bot-friendly-branding

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Credits

Show art & design by Chris Allen

Editing by Steph George

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

Video editing by Patrick Elmore: https://www.patrickelmore.co/

How did a simple dog biscuit become a cultural icon? 🦴

In this episode of Strange Coordinates, Topher Burns and Robert Balog explore the surprising story of Milk-Bone — a brand that turned an everyday pet treat into a ritual, a household name, and even a piece of advertising history.

You’ll learn:

🐾 How Milk-Bone went from functional snack to cultural symbol

🐾 Why advertising shaped not just what dogs eat, but how people relate to them

🐾 The role of play, absurdity, and memory in building lasting brands

If you’ve ever given your dog a treat without thinking twice, you’ve been part of Milk-Bone’s story.

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com and follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Subscribe to our mailing list: https://forms.gle/YH9y99y1d9ZVKNm28

Learn about our approach to Bot-Friendly Branding: https://www.weareterritorial.com/bot-friendly-branding

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Show art & design by Chris Allen

Editing by Steph George

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

Video editing by Patrick Elmore: https://www.patrickelmore.co/

In this episode of Strange(r) Coordinates, Aydan Sarikaya and Robert Balog talk with Ben Jenkins about the signals, impressions, and contexts that drive creative work and shape how people experience brands. From the way we read meaning before we hear messages, to the role of culture in creativity, this conversation explores the messy, human side of brand building.

We discuss:

• Why brands are interpreted faster than they’re understood
• How ambiguity and creativity go hand in hand
• What it means to make meaning in a world of noise and speed

If branding is about stories, this episode shows why you don’t always get to hold the pen.

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Ben Jenkins on LinkedIn: https://www.linkedin.com/in/bensjenkins/

Okay Human on LinkedIn: https://www.linkedin.com/company/okayhuman/

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Subscribe to our mailing list: https://forms.gle/YH9y99y1d9ZVKNm28

Learn about our approach to Bot-Friendly Branding: https://www.weareterritorial.com/bot-friendly-branding

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Credits

Show art & design by Chris Allen

Editing by Steph George

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

Video editing by Patrick Elmore: https://www.patrickelmore.co/

The history of Post-It Notes begins with a glue that didn’t work.

What started as a failed aerospace adhesive at 3M became one of the most unlikely and influential inventions in creative culture. From agency war rooms to startup whiteboards to digital tools like Miro and Figma, sticky notes have shaped how we think, collaborate, and build ideas.

In this episode of Strange Coordinates, Topher Burns and Robert Balog unpack:

• How Post-It Notes were accidentally invented
• Why they became the universal language of brainstorming
• What their survival in the digital era tells us about branding and innovation

If you’ve ever stuck an idea on the wall, you’re already part of this story.

Subscribe to our mailing list: https://forms.gle/YH9y99y1d9ZVKNm28

Learn about our approach to Bot-Friendly Branding: https://www.weareterritorial.com/bot-friendly-branding

Check out our YouTube channel to look at our faces while you listen: https://www.youtube.com/@StrangeCoordinates

Credits

Show art & design by Chris Allen

Editing by Steph George

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

Video editing by Patrick Elmore: https://www.patrickelmore.co/

In this episode of Strange(r) Coordinates, we're diving into the explosive growth of women’s sports—and the powerful branding and storytelling opportunities that come with it.

Co-host Aydan Sarikaya is joined by territorial colleague Julie Sullivan and special guest Andrea Buccilla, a documentary and commercial director known for her work on Shattered Glass and Power Forward, a Delta x WNBA series.

From WNBA valuations and brand sponsorships to why women’s sports are finally getting their spotlight, we explore:

• Why now is a breakthrough moment for women’s leagues

• How Andrea crafts authentic stories in a space often overlooked

• What smart brands are doing right when entering this space

• The power of product placement, athlete-driven content, and fandom as cultural currency

If you're into branding, sports media, or the future of advertising in culture—you’ll want to hit play.

👇 Drop a comment if you’ve been to a WNBA game—or want to.And don’t forget to like, subscribe, and share.

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Andrea Buccilla on LinkedIn: https://www.linkedin.com/in/andrea-buccilla/

Veteran Made: https://www.linkedin.com/company/veteranmadeproductions/

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com and follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Subscribe to our mailing list: https://forms.gle/YH9y99y1d9ZVKNm28

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Show art & design by Chris Allen

Editing by Steph George

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

Video editing by Patrick Elmore