Usually on Strange Coordinates, we use brands as roadmaps to arrive at surprising places. Today, we’re arriving somewhere literal: a production set.

We’ve pulled back the curtain on our latest collaboration with Zesty Paws to explore the friction, the "hot lights," and the specific magic that happens when creative intuition meets analytical rigor. We’re interviewing the makers and the marketers from both the territorial and Zesty Paws teams to find out what actually happens behind the monitor.

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Learn more about Zesty Paws: https://zestypaws.com/

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territorial is an advertising agency that helps brands find their place in the world.

To see our work and learn more about what we do, visit weareterritorial.com

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

Want to see our faces while we talk? You can also find Strange Coordinates on YouTube: https://www.youtube.com/@StrangeCoordinates

Subscribe to our newsletter: https://forms.gle/YH9y99y1d9ZVKNm28

Learn about our approach to Bot-Friendly Branding: https://www.weareterritorial.com/bot-friendly-branding

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Credits

Show art & design by Chris Allen

Editing by Topher Burns

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

In our newest episode of Strange Coordinates, we dive into Eli Lilly and the fine line between being a "pharmaceutical company" and "a medicine company." We track their journey from standardizing doses in the 1800s to navigating the cultural minefield of GLP-1s and a $15 billion Twitter crisis. Everyone wants to be a hero… but do they have the history to back it up?

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territorial is an advertising agency that helps brands find their place in the world.

To see our work and learn more about what we do, visit weareterritorial.com

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

Want to see our faces while we talk? You can also find Strange Coordinates on YouTube: https://www.youtube.com/@StrangeCoordinates

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Show art & design by Chris Allen

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

Video editing by Patrick Elmore: https://www.patrickelmore.co/

In our newest episode of Strange Coordinates, we dive into OpenAI and the identity crisis happening across the landscape. Everyone’s racing to make emotional, cinematic ads… but do they know what they stand for?

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

Subscribe on YouTube: https://www.youtube.com/@StrangeCoordinates

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Show art & design by Chris Allen

Editing by Steph George

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

Video editing by Patrick Elmore: https://www.patrickelmore.co/