In our newest episode of Strange Coordinates, hosts Topher Burns and Robert Balog unpack the brown paper packet that conquered coffee shop counters worldwide: Sugar in the Raw. We trace the 10,000-year history of sugarcane — from ancient medical claims that sugar could "clear spots on your cornea" or cure colds if smoked, to the infamous 1965 scandal where the sugar industry secretly paid Harvard scientists to blame heart disease on fat, single-handedly launching the global low-fat craze.

Show notes:

The Illustrated History of How Sugar Conquered the World

The Botany of Desire by Michael Pollan

A bittersweet family history

What Is Turbinado Sugar?

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com

Follow us on LinkedIn

Follow us on TikTok

Want to see our faces while we talk? You can also find Strange Coordinates on YouTube

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Show art & design by Chris Allen

Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

Hosts Robert Balog and Topher Burns sit down with Melissa Dunn, fractional CMO and former Head of Marketing at Suzy, to explore why B2B software marketing is ready for a consumer-grade revolution.

Having worked on mega-brands like Visa and Verizon Wireless before making the leap into B2B SaaS, Melissa breaks down why B2B decision-makers have the exact same anxieties, attention spans, and emotional drivers as everyday consumers.

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

Want to see our faces while we talk? Find Strange Coordinates on YouTube: https://www.youtube.com/@StrangeCoordinates

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Show art & design by Chris Allen

Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

In our newest episode of Strange Coordinates, hosts Topher Burns and Robert Balog chart the 25-year trajectory of Salesforce through the lens of two dramatically different San Francisco protests. They unpack how Marc Benioff built a $40B+ enterprise giant by pioneering modern SaaS and seat-based pricing, the influence of Hawaiian culture on corporate America, and the existential threat AI poses to the seat-count business model.

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

Want to see our faces while we talk? You can also find Strange Coordinates on YouTube: https://www.youtube.com/@strangecoordinates

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Show art & design by Chris Allen

Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/

Marketing by Billy Silverman

Episode music by Blue Dot Sessions