In this episode, we trace the strategic history of fintech giant Chime to expose how design, psychology, and color theory fuel modern banking.

We break down Chime’s calculated play for the underserved gig economy, the ethical entanglements of their early Doctor Phil daytime TV endorsement, and the catastrophic Covid-era algorithm errors that left paycheck-to-paycheck users locked out of their accounts for months.

We also examine the 2026 liquidity landscape as Chime clashes with Venmo and Cash App , the structural similarities to our own Webby-winning campaign for healthcare disruptor Centivo , and why a tech company’s sudden choice of a serif font is the ultimate sign of a corporate identity crisis.

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com.

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

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Show art & design by Chris Allen

Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

The Cannes Lions International Festival of Creativity (or just Cannes if you’re normal) is coming up, and we’ve got the perfect tour guides. Rachel Segall and Simone Mandel of the growth platform and consultancy NBZ take us behind the festival facades and endless flows of rosé they experienced last year to give us a sense of what to expect next week.

We talk about the shifting ecosystem of advertising, hyper-commercialization of the festival beaches, and how lean indie shops are successfully crashing a party historically dominated by legacy holding companies.

Learn more about NBZ: https://www.nbzpartner.com/

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

Want to see our faces while we talk? Find Strange Coordinates on YouTube: https://youtube.com/@strangecoordinates

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Show art & design by Chris Allen

Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/

Marketing by Billy Silverman

Episode music by Blue Dot Sessions

In our newest episode of Strange Coordinates, we’re diving into the pharmaceutical industry with Michelle Nguyen and Barbara Salami of Decyd to explore how AI is transforming how new drugs are brought to market.

They break down why so many brilliant medical innovations flop on launch, how their platform acts as "genetic testing" for drug assets, and why the near-term financial payoff for commercial AI outpaces R&D by over a decade.

Learn more about Decyd: https://decyd.ai/

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

Want to see our faces while we talk? You can also find Strange Coordinates on YouTube:

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Show art & design by Chris Allen

Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/

Marketing by Billy Silverman

Episode music by Blue Dot Sessions