Starting a business is easier than ever… and that’s exactly why so many new entrepreneurs crash early. In this CEO Lounge Blueprint Series episode, Derrick Thompson and Joselyn Flores break down the first 90 days of business for anyone starting from scratch—especially if you’re building a service-based business.

This is the part most people skip: buyer persona, niching down, business planning, building it like you’ll sell it, and the real “basics of existing” (domain, pro email, LLC, tax ID, bank account)—in the right order. Then Derrick shares the 7 website essentials that help you get found (SEO + AI search), capture leads, and build credibility even without a long client history.

If you’re searching: how to start a business, starting a service business, business plan for beginners, how to find your ideal client, how to niche down, what to do first when starting a business, website checklist for small business — this episode is for you.

📌 Blueprint Series = pause + take notes + implement
✅ Download the Weekly Wins https://www.theceolounge.net document and start stacking momentum.

Chapters are below so you can jump to the exact step you need.

0:00 The First 90 Days of Business (Blueprint Series)

2:01 Step 1: Buyer persona + pain point

14:17 Niching down: walk in or be carried in

22:01 Step 2: Build the business plan

29:30 Step 3: Build it like you’ll sell it

34:56 Step 4: The basics of existing

45:44 7 website essentials (CEO Lounge checklist)

#Entrepreneurship #SmallBusiness #Startup #ServiceBusiness #BusinessPlan #Marketing #SEO #CEO