Welcome back to the Sport by Fort Pod.

This is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.

In this second episode of season 2, we discuss how OnlyFans is pivoting toward the sports industry by recruiting professional athletes to share exclusive, non-explicit training and lifestyle footage.

While the platform offers a new era of autonomy for creators, many marketers remain cautious due to the site’s lingering reputation and potential brand conflicts.

Can OnlyFans become a real player in the sports ecosystem? We will try to answer this question in the next few minutes.

Enjoy the show.
The source article for this episode can be found here:

https://sportbyfort.com/blog/f/the-new-game-of-onlyfans

Welcome back to the second season of the Sport by Fort Pod.

This production uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.

In this first episode, we explore the sophisticated business model behind the Australian Open, emphasizing its transition from a tennis tournament into a global cultural festival anchored in tennis.

We will discuss their innovative approach to media, sponsorships, F&B, ticketing, and merchandising to maximize the event's revenue.

Enjoy the show.

The source article for this episode can be found here: https://sportbyfort.com/blog/f/the-australian-open-masterclass

Welcome back to the Sport by Fort Pod.

This production uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.

In this last episode of season 1, we analyze the misconception of a universal sponsorship activation ratio, highlighting that no fixed formula exists for optimal investment. We will hear how multiple factors can critically influence appropriate spending.

Through many examples from various industries, we will discuss why higher activation spending doesn't automatically equate to better outcomes, and sometimes, minimal investment is the right answer.

Enjoy the show.

The source article for this episode can be found here: https://sportbyfort.com/blog/f/the-myth-of-sponsorship-ratios

Welcome back to the Sport by Fort Pod.

This production uses real content from articles, research studies, and projects developed by Sport by Fort Consulting; presented by AI hosts.

Football clubs attract sponsorships for distinct reasons, despite varying levels of success on the field. A club's history and legacy can maintain appeal even during periods without major trophies. Location in a major city offers access to large fan bases and corporate opportunities. Consistent winning and participation in a prominent league greatly enhance visibility and attract brands seeking to align with success. These elements – history, location, performance, and league affiliation – combine to influence a team's commercial revenue potential.

I hope you enjoy the show.

The source article for this episode can be found here:
https://sportbyfort.com/blog/f/the-driving-forces-behind-football-sponsorships

Welcome back to the Sport by Fort Pod.

This is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, and presented by AI hosts.

In today's episode, we will discuss the history of sponsorships. From ancient Greece and Rome, where wealthy citizens funded public events like athletic competitions and gladiatorial games to enhance their social standing, to the modern era. We will talk about the Medici family's patronage of Renaissance artists, the rise of celebrity endorsements in the 20th century, and how brands supported the expansion of the World Cup and the Olympic Games.

Enjoy the show.

Welcome back to the Sport by Fort Pod.

This is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, and presented by AI hosts.

This episode discusses the common pitfalls companies face when negotiating sports sponsorships, emphasizing the crucial need for expertise. It highlights how amateurs, marketers, and procurement departments often lack the necessary skills to secure optimal deals, leading to overspending and ineffective contracts.

Enjoy the show.

The source article for this episode can be found here:
https://sportbyfort.com/blog/f/screws-and-sponsorships?blogcategory=M%C3%A1quina

The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.

This episode recounts a personal anecdote about a Coca-Cola executive's experience at a World Cup opening match, where a lesson about prioritizing professional obligations over personal preferences was learned.
The narrative then transitions into a list of "ten commandments" for maintaining professionalism while working at sporting events, emphasizing the importance of maintaining a professional appearance, avoiding unprofessional behavior, and prioritizing company interests.

The source article for this episode can be found here: https://sportbyfort.com/blog/f/my-ten-commandments?blogcategory=2018

This episode explores the game-changing impact of sports sponsorships on brand strategy. With consumer attention becoming harder to capture in a crowded marketplace, top brands are increasingly turning to sports sponsorships not just as a marketing tool, but as a core component of their growth strategy. We'll break down how these partnerships help brands achieve critical goals—like boosting brand awareness, engaging consumers, strengthening client relationships, gathering valuable data, inspiring employees, and championing diversity.

Drawing insights from top performers in Interbrand’s Best Global Brands ranking, we’ll look at why sponsorships are becoming indispensable and how they're shaping the future of brand success. If you’re curious about how the world’s leading brands are leveraging sports to score big.

Original article available at: https://sportbyfort.com/blog/f/sponsorships-are-the-answer