Couverture de Sport by Fort Pod

Sport by Fort Pod

Sport by Fort Pod

De : Ricardo Fort
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À propos de ce contenu audio

The Sport by Fort Pod is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.
The topics range from sponsorship marketing to athletes' management, and from sporting events to rightsholders developments.
The intro was created using OpenAI's Text To Speech (https://ttsopenai.com/).
The hosts are also 100% AI-generated. I use Google Notebook to turn articles into a conversation (https://notebooklm.google.com). Given the early stages of the tech, not all podcasts are 100% accurate. For the real story, please check the source material at www.sportbyfort.com.
The music (The Jazz) was purchased online for lifetime use.

© 2026 Sport by Fort Pod Economie Marketing et ventes
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    Épisodes
    • OnlyFans and Sports

      OnlyFans and Sports
      Feb 20 2026

      Welcome back to the Sport by Fort Pod.

      This is a production that uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.

      In this second episode of season 2, we discuss how OnlyFans is pivoting toward the sports industry by recruiting professional athletes to share exclusive, non-explicit training and lifestyle footage.

      While the platform offers a new era of autonomy for creators, many marketers remain cautious due to the site’s lingering reputation and potential brand conflicts.

      Can OnlyFans become a real player in the sports ecosystem? We will try to answer this question in the next few minutes.

      Enjoy the show.
      The source article for this episode can be found here:

      https://sportbyfort.com/blog/f/the-new-game-of-onlyfans

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      12 min
    • The Australian Open Masterclass

      The Australian Open Masterclass
      Feb 1 2026

      Welcome back to the second season of the Sport by Fort Pod.

      This production uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.

      In this first episode, we explore the sophisticated business model behind the Australian Open, emphasizing its transition from a tennis tournament into a global cultural festival anchored in tennis.

      We will discuss their innovative approach to media, sponsorships, F&B, ticketing, and merchandising to maximize the event's revenue.

      Enjoy the show.

      The source article for this episode can be found here: https://sportbyfort.com/blog/f/the-australian-open-masterclass
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      14 min
    • The Myth of Sponsorship Ratios

      The Myth of Sponsorship Ratios
      Apr 4 2025

      Welcome back to the Sport by Fort Pod.

      This production uses real content from articles, research studies, and projects developed by Sport by Fort Consulting, presented by AI hosts.

      In this last episode of season 1, we analyze the misconception of a universal sponsorship activation ratio, highlighting that no fixed formula exists for optimal investment. We will hear how multiple factors can critically influence appropriate spending.

      Through many examples from various industries, we will discuss why higher activation spending doesn't automatically equate to better outcomes, and sometimes, minimal investment is the right answer.

      Enjoy the show.

      The source article for this episode can be found here: https://sportbyfort.com/blog/f/the-myth-of-sponsorship-ratios
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      15 min
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