Couverture de Grow Your VA & OBM Business: Soulpreneur Scaling Stories

Grow Your VA & OBM Business: Soulpreneur Scaling Stories

Grow Your VA & OBM Business: Soulpreneur Scaling Stories

De : Andrea Elibero I Business Coach for Virtual Assistants & OBMs
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You started your VA or OBM business for freedom, but somewhere along the way, it became chaotic. Whether you're scaling into overwhelm or feeling burned out and bored, there's a better way to grow.


This podcast helps virtual assistants, online business managers, & done for you service pros identify their unstructured expertise and build it into a signature method, so they can stop trading hours for dollars and start running a business that pays them for outcomes.


With a mix of solo episodes and guest interviews, you'll get practical strategies and psychology-backed insights to move from unstructured expertise to a clear method, intentional positioning, and sustainable growth.


We'll cover questions like:


  • Why do I keep attracting clients for work I've outgrown?
  • How do I know if I'm ready to specialize?
  • Should I force myself into industry labels or create my own positioning?
  • Why do I keep downplaying what I'm actually good at?
  • How do I stop working 50+ hour weeks at the same income level?
  • How do I raise my rates without losing all my clients?
  • Is my offer wrong, or is it my audience?
  • Should I quit my business or just evolve it?
  • Why are people excited about my work but not buying?
  • How do I know if this is fear or real misalignment?
  • How do I make decisions from clarity instead of desperation?


What makes this podcast different:


I'm Andrea, a certified OBM who started as a VA in 2019 and built my own service business from the ground up. With 7 years of clinical psychology training (master's degree before leaving the PhD program), I bring therapy-level insight into business coaching. I don't teach generic "grow your audience" advice that doesn't work for DFY service providers. Instead, I focus on psychology-backed strategies tailored specifically to how VA and OBM businesses actually work - addressing both the external positioning work and the internal nervous system shifts needed to make sustainable change.


This isn't about hustle culture. It's about building a business that supports your actual life, with relationship-based marketing strategies designed for VAs & OBMs.


Ready to turn your unstructured expertise into a signature method? Press play.

© 2026 Grow Your VA & OBM Business: Soulpreneur Scaling Stories Direction Economie Management Management et direction Marketing et ventes
Épisodes
  • 125. The VA/OBM Niche Positioning Shift That Actually Works in 2026

    125. The VA/OBM Niche Positioning Shift That Actually Works in 2026
    May 11 2026

    Hot take: the most powerful niche you can have in 2026 has nothing to do with choosing an industry.

    If you have ever tried to niche down but nothing felt quite right, or you did pick a niche and you are still blending in with everyone else who does the same thing, this episode is going to explain why and give you a better way to think about it.

    In this episode, I get into why traditional industry niching is no longer enough on its own, three real client examples of what values-based positioning actually looks like, and the three questions to ask yourself so you can do the same thing.

    Key Points Covered:

    ✨ Why "I help coaches with X" is a category, not a differentiator

    ✨ Three client examples of niching by values, working style, and beliefs instead of industry

    ✨ The three questions to weave into your messaging: who are you, how do you work, and what do you believe

    ✨ Why values-based positioning attracts better clients, longer retention, and less scope creep

    ✨ How to figure out your values if you have no idea where to start


    Send us Fan Mail

    For VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.

    BOOK A FREE BUSINESS AUDIT
    Free 45-min call. Find your bottleneck, see what's possible.

    FREE RESOURCES
    Tools, trainings & community.

    WORK WITH ME

    Expansion: 1:1 coaching to build your signature method and offer suite.

    Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)

    Foundations to Flow: 8-Week Offer Design Intensive (Feb & July)

    Website | Instagram | Threads | LinkedIn | YouTube

    Podcast produced and edited with love by @FerAssists
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    12 min
  • 124. Pricing Confidence for VAs and OBMs: Visibility, Messaging and Identity

    124. Pricing Confidence for VAs and OBMs: Visibility, Messaging and Identity
    May 4 2026

    You raised your rates. Things got quiet. And now you are wondering if you made a mistake.

    Before you touch your pricing, listen to this episode. What feels like a pricing problem is almost never actually a pricing problem, and reacting to the quiet by lowering your rates might be the one move that keeps you stuck the longest.

    In this episode, I walk you through the four real reasons things slow down after a rate increase, and the mindset shifts that will help you actually stand behind your new number.

    Key Points Covered:

    ✨ The four things to look at before you ever consider lowering your rates: visibility, positioning, messaging, and audience

    ✨ Why correlation is not causation when it comes to pricing and slow inquiries

    ✨ How task-based messaging keeps your prices feeling like a mismatch, to clients and to you

    ✨ Why confidence comes after you raise your rates, not before

    ✨ The hidden cost of undercharging that nobody talks about

    ✨ How to tell if you are making a strategic decision or a panic decision


    Check out these episodes too:

    • Episode 121: VAs and OBMs: You're Not Undercharging, You're Under Articulating
    • Episode 123: Pivoting Your Online Business as a VA or OBM Without Starting from Scratch

    Send us Fan Mail

    For VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.

    BOOK A FREE BUSINESS AUDIT
    Free 45-min call. Find your bottleneck, see what's possible.

    FREE RESOURCES
    Tools, trainings & community.

    WORK WITH ME

    Expansion: 1:1 coaching to build your signature method and offer suite.

    Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)

    Foundations to Flow: 8-Week Offer Design Intensive (Feb & July)

    Website | Instagram | Threads | LinkedIn | YouTube

    Podcast produced and edited with love by @FerAssists
    Afficher plus Afficher moins
    14 min
  • 123. Pivoting Your Online Business as a VA or OBM Without Starting from Scratch

    123. Pivoting Your Online Business as a VA or OBM Without Starting from Scratch
    Apr 27 2026

    If you are pivoting your online business and it feels like you are shouting into the void, this episode is for you. That gap between where you were and where you are going is not a sign that something is wrong. It is a specific stage of growth, and there is a way to move through it without the overwhelm.

    In this episode, I get into the two mistakes I see VAs and OBMs make when pivoting that stall everything, and what to do instead so your audience is ready when your offer is.

    Key Points Covered:

    ✨ Why posting to your old audience during a pivot keeps you stuck

    ✨ The mistake of building your offer before building your audience

    ✨ How to grow a new aligned audience while building your new offer

    ✨ The mindset shift that makes pivoting feel freeing instead of terrifying

    ✨ Why owning your new identity is what makes everything move faster


    Send us Fan Mail

    For VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.

    BOOK A FREE BUSINESS AUDIT
    Free 45-min call. Find your bottleneck, see what's possible.

    FREE RESOURCES
    Tools, trainings & community.

    WORK WITH ME

    Expansion: 1:1 coaching to build your signature method and offer suite.

    Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)

    Foundations to Flow: 8-Week Offer Design Intensive (Feb & July)

    Website | Instagram | Threads | LinkedIn | YouTube

    Podcast produced and edited with love by @FerAssists
    Afficher plus Afficher moins
    13 min
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