What really causes businesses to fail , lack of funding, or poor systems?

In this episode of So, How’s Business?, Lucy, founder of a Kenyan manufacturing brand built around purple tea, shares an unfiltered look at the highs and lows of entrepreneurship.

We talk about scaling too fast, cash flow traps in retail, the realities of manufacturing in Kenya, and why fundraising can actually make problems worse if done at the wrong time. Lucy also reflects on how a major health crisis reshaped her approach to business, leadership, and growth.

This conversation is for founders navigating growth, burnout, funding decisions, and the pressure to “scale fast”, especially women building businesses in Africa.

New episodes weekly. Follow So, How’s Business? for real founder stories and practical insights.

How Self-Awareness and EQ Change Everything for Business Leaders
with Vicki Karuga

Emotional intelligence isn’t a soft skill, it’s a leadership advantage.

In this episode of (So) How’s Business?, host Alma Mabachi speaks with Vicky Karuga, psychometric specialist and EI master trainer, about why self-awareness is the foundation of effective leadership and how low emotional intelligence quietly costs businesses through burnout, disengagement, and poor decision-making.

Vicki shares her journey from architecture to psychometrics, explains what emotional intelligence really means (beyond buzzwords), and why founders and leaders must do the inner work if they want to build sustainable, high-performing teams, especially in fast-growing African businesses.

We discuss:
• Emotional intelligence (EQ) and leadership effectiveness
• Self-awareness as a core founder skill
• Psychometric assessments vs gut instinct in hiring
• The real cost of low-EQ leadership
• Women in business, invisible labour, and leadership guilt

This episode is for founders, managers, and professionals navigating leadership, growth, and people management.

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LinkedIn: https://shorturl.at/GW5Wu

Emotional intelligence podcast, leadership podcast, women in business Africa, African entrepreneurship, founder mindset, EQ leadership, business psychology, people management, leadership development

What happens when you try to build a business in a system that doesn’t always make the rules clear?

In this episode of So, How’s Business?, Alma sits down with Eunice Migwi, founder of Her Legacy, for a candid conversation about tax compliance, entrepreneurship, and what it really takes to build a sustainable business in Kenya and similar emerging markets.

Eunice shares how she turned her expertise in tax, accounting, and finance into a business after closing a previous venture, and why starting over forced her to rethink systems, pricing, partnerships, and long-term vision. From the realities of running a business with a friend, to the importance of building beyond the founder, this episode goes far beyond tax.

They unpack why most entrepreneurs don’t actually have a problem with taxes, they have a problem with confusion, poor communication, and lack of education. Eunice explains why compliance is less about fear and more about protection, how systems matter more than capital, and why many businesses struggle not because of taxes, but because of weak foundations.

The conversation also dives into motherhood, responsibility, fear, and starting again, highlighting how personal growth and business growth are deeply connected. Finally, Eunice breaks down what business owners and creators need to understand about VAT, turnover tax, withholding tax, record-keeping, and the common mistakes that quietly cost people money.

This is an honest, practical episode for founders, freelancers, creators, and anyone building a business in an imperfect system and learning how to do it anyway.

Connect with Eunice Migwi
Instagram: @herlegacyconsulting

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