Dr. Faith Wambura Ngunjiri is a certified Impostor Syndrome Informed Coach, Emotional Intelligence Practitioner, and leadership scholar with a Doctorate in Leadership Studies. She spent over two decades as a tenured professor in the United States before burnout, racial bias, and a heart attack brought her home.

In Episode 21, Dr. Faith and Alma go deep on the real cost of imposter syndrome for African women, not just the emotional cost, but the financial one. The promotions we didn't go for. The tenders we didn't apply for. The businesses we kept small. The apartments we gave up without knowing it.

They cover the five types of imposter syndrome, why the distortion of competence is the most accurate definition, whether women really experience it more than men, and what the $42 billion financing gap for African women has to do with self-doubt. Dr. Faith also shares her own story- from the village in central Kenya to a university in Minnesota, through divorce, racism, burnout, and a heart attack- and what it finally took to come home and thrive.

This is one of the most honest conversations on the show yet.

Find Dr. Faith:Instagram: https://www.instagram.com/drfaithngunjiri/LinkedIn: https://www.linkedin.com/in/faithngunjiri/

Nominate a guest: https://shorturl.at/S0zue

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#SoHowsBusiness #ImposterSyndrome #AfricanWomenEntrepreneurs #WomenInBusiness

Sonnet 4.6

Ritu Bahal built a 37-year career in corporate Kenya beforeleaving to solve a problem she'd lived for decades. Her company KPM Tech makes Trackright, a logistics platform that gives trucking businesses real-time visibility across every stage of a delivery. The pitch sounds simple. The problem is massive: 90% of African truckers are non-digitised, and logistics costs account for 40% of what goods cost on Kenyan shelves.

In this conversation, Ritu talks about rising from bookkeeper to CEO, getting fired while pregnant from her first job, an arranged marriage she negotiated on her own terms, and what it's really like walking into investor rooms as an experienced woman founder. Candid, sharp, and not pulling any punches.

Melanie Hapisu- Wambugu is the founder and CEO of Digipath Africa, a digital marketing agency based in Kenya. In five years she has built a client list that includes some of Kenya's largest corporations, trained hundreds of business owners and marketers, and figured out how to run a business from Muranga without losing a single client.

This episode covers a lot of ground. We talk about how she lands large corporate clients through cold outreach, her exact process, step by step. We talk about the year one client accounted for 60% of her revenue and what that anxiety taught her about building a sustainable business. We talk about the moment she stopped giving free advice and started charging for everything, including 15-minute consultations, and how she had that conversation with friends who expected it for free.

We also get into digital strategy for small businesses and founders, why posting every day is not the answer, what the algorithm is actually doing, when paid ads work and when they're burning money, and the biggest mistakes she sees founders make with their online presence.

And then there's the story about the time her name trended on X for something that had nothing to do with her. That one is worth listening to alone.

Melanie is sharp, generous, and genuinely funny. This is one is a favourite.

Hosted by Alma. New episodes every week.