What really causes businesses to fail , lack of funding, or poor systems?

In this episode of So, How’s Business?, Lucy, founder of a Kenyan manufacturing brand built around purple tea, shares an unfiltered look at the highs and lows of entrepreneurship.

We talk about scaling too fast, cash flow traps in retail, the realities of manufacturing in Kenya, and why fundraising can actually make problems worse if done at the wrong time. Lucy also reflects on how a major health crisis reshaped her approach to business, leadership, and growth.

This conversation is for founders navigating growth, burnout, funding decisions, and the pressure to “scale fast”, especially women building businesses in Africa.

New episodes weekly. Follow So, How’s Business? for real founder stories and practical insights.

How Self-Awareness and EQ Change Everything for Business Leaders
with Vicki Karuga

Emotional intelligence isn’t a soft skill, it’s a leadership advantage.

In this episode of (So) How’s Business?, host Alma Mabachi speaks with Vicky Karuga, psychometric specialist and EI master trainer, about why self-awareness is the foundation of effective leadership and how low emotional intelligence quietly costs businesses through burnout, disengagement, and poor decision-making.

Vicki shares her journey from architecture to psychometrics, explains what emotional intelligence really means (beyond buzzwords), and why founders and leaders must do the inner work if they want to build sustainable, high-performing teams, especially in fast-growing African businesses.

We discuss:
• Emotional intelligence (EQ) and leadership effectiveness
• Self-awareness as a core founder skill
• Psychometric assessments vs gut instinct in hiring
• The real cost of low-EQ leadership
• Women in business, invisible labour, and leadership guilt

This episode is for founders, managers, and professionals navigating leadership, growth, and people management.

Follow (So) How’s Business?
Instagram: https://shorturl.at/TElff
TikTok: https://shorturl.at/8MwGh
LinkedIn: https://shorturl.at/GW5Wu

Emotional intelligence podcast, leadership podcast, women in business Africa, African entrepreneurship, founder mindset, EQ leadership, business psychology, people management, leadership development

What happens when you try to build a business in a system that doesn’t always make the rules clear?

In this episode of So, How’s Business?, Alma sits down with Eunice Migwi, founder of Her Legacy, for a candid conversation about tax compliance, entrepreneurship, and what it really takes to build a sustainable business in Kenya and similar emerging markets.

Eunice shares how she turned her expertise in tax, accounting, and finance into a business after closing a previous venture, and why starting over forced her to rethink systems, pricing, partnerships, and long-term vision. From the realities of running a business with a friend, to the importance of building beyond the founder, this episode goes far beyond tax.

They unpack why most entrepreneurs don’t actually have a problem with taxes, they have a problem with confusion, poor communication, and lack of education. Eunice explains why compliance is less about fear and more about protection, how systems matter more than capital, and why many businesses struggle not because of taxes, but because of weak foundations.

The conversation also dives into motherhood, responsibility, fear, and starting again, highlighting how personal growth and business growth are deeply connected. Finally, Eunice breaks down what business owners and creators need to understand about VAT, turnover tax, withholding tax, record-keeping, and the common mistakes that quietly cost people money.

This is an honest, practical episode for founders, freelancers, creators, and anyone building a business in an imperfect system and learning how to do it anyway.

Connect with Eunice Migwi
Instagram: @herlegacyconsulting

Listen to more episodes of So, How’s Business?
Instagram: @sohowsbusiness

In this grounding and deeply honest conversation, Alma sits down with Debra Ouma-Weya, women’s leadership champion and founder of Positive Circles, a women-centred community built to support growth, connection, and self-advocacy across different seasons of life.

The conversation opens with an important discussion on menopause and perimenopause, why these transitions are often misunderstood, how they can affect women physically, mentally, and professionally, and why women need better awareness, language, and support around their health. From there, the conversation widens into leadership, mentorship, community-building, and what it takes to create spaces where women can grow without competition or performance.

Debra shares the journey of building Positive Circles from a small gathering into a thriving ecosystem, the realities of running a purpose-driven business, and the lessons she’s learned about resilience, alignment, and sustainability along the way.

They explore:

• Menopause and perimenopause, and why women’s health conversations matter beyond medicine

• Self-advocacy and understanding your body at different life stages

• The difference between networking and genuine community

• Mentorship across generations and supporting younger women

• Building Positive Circles and the pillars of money, career, business, personal growth, and impact

• Navigating leadership, identity, and purpose as a woman

• Balancing impact-driven work with sustainability and alignment

If you’re a woman navigating change, in your health, career, business, or identity, this episode offers perspective, reassurance, and a reminder that you don’t have to do it alone.

New episodes every Tuesday.
Nominate yourself or another woman founder to be a guest: ⁠https://shorturl.at/S0zue⁠
Follow the show on Instagram & TikTok: @sohowsbusiness
Subscribe for more stories amplifying African women in business.

In this grounding and deeply honest conversation, Alma sits down with AnnRita Njiru-Mugo, business strategist, ecosystem builder, and soon-to-be certified coach, whose career has spanned academia, entrepreneurship, climate impact, and supporting African women founders.

From lecturing at Strathmore University at just 22, to co-founding an EdTech startup during COVID, to coaching and mentoring founders across Africa, AnnRita breaks down what resilience really looks like for African women in business.

They explore:

• What resilience actually means in entrepreneurship

• How mindset shapes confidence, fundraising, and leadership

• Burnout, boundaries, and building systems that protect your wellbeing

• Why African women must unlearn suffering and embrace supported success

• The tension between motherhood, ambition, and identity

• Why resilience sometimes means letting go, not pushing harder

• How she’s transitioning into coaching and building a purpose-led career

If you’re a founder navigating a tough season, a mother balancing multiple roles, or a woman stepping into your next level — this episode will meet you exactly where you are.

New episodes every Tuesday.

Nominate yourself or another woman founder to be a guest: https://shorturl.at/S0zue

Follow the show on Instagram & TikTok: @sohowsbusiness
Subscribe for more stories that amplify African women in business.

At just 26, Grace Kimaru swapped her gumboots for grit and walked straight into a male-dominated hardware industry in Dandora, Nairobi — with no experience, no blueprint, and a whole lot of audacity.

In this episode of (So) How’s Business?, we unpack the real story behind the viral video where Grace celebrates her first-ever sale, and why that tiny moment meant everything after days of zero customers.

Grace and Alma dive into:

• How a simple WhatsApp status turned into a viral TikTok moment

• The emotional rollercoaster of starting a female-led hardware business in Africa

• Learning pricing, suppliers, and stock the hard way - including almost getting scammed buying cement online

• Being funded by her dad, why she sees it as a rare privilege, and the pressure of “not being allowed to fail”

• Building an honest, founder-led brand online with “unsexy” products like pipes, cement and chuma

• The cost of entrepreneurship: long days, lost social life, constant mental load

• Why Gen Z founders “jump first, cry in the middle, then keep going”

• What older founders and mentors need to know about supporting young women in business

If you love female entrepreneurship stories, African business interviews, and authentic founder journeys from African women success stories, this conversation will speak to you whether you’re on your first sale or your fiftieth.

This episode touches on:
African entrepreneurship podcast • Women founders in Africa • Women in business Africa • Female-led startups in Africa • How to fund your startup • How women run businesses in Africa • Women empowerment Africa

Follow (So) How’s Business? for more real, unpolished conversations with African women building businesses their own way.

Linda Muriuki, financial literacy educator and founder of Finance4Families, breaks down the real building blocks of generational wealth: money habits at home, family business systems, intentional conversations, and financial protection planning. No theory — just lived experience, cultural honesty, and practical strategy Kenyan families actually need.

In this deeply moving episode, Priscilla opens up about her journey through years of loss, grief, and rediscovering self-worth. After losing a baby and experiencing multiple miscarriages, she found herself questioning everything, her body, her faith, and her place in the world.But through that pain came purpose. While training to become a mindset coach, pregnant with her son after seven years of heartbreak, Priscilla began to rebuild her sense of worth from the inside out.Today, as a mother and coach, she helps others navigate their own insecurities and healing journeys with compassion and courage. Her story is a powerful reminder that even in our darkest moments, transformation is possible, and healing begins when we choose to believe we are worthy of it.https://linktr.ee/sohowsbusinessFollow Priscilla Instagram: https://www.instagram.com/priscillathemindsetcoach/Facebook: https://www.facebook.com/share/16ZZQ1Vbdi/?mibextid=wwXIfr