You worked all week.

Your calendar was full.

Your to-do list was endless.

You were busy from morning to night.

So why does your business feel exactly the same?

In this episode of Sniffing Out the Bullsht*, we’re unpacking the biggest lie entrepreneurs tell themselves about productivity - and why being busy might be the very thing keeping you stuck.

If you’ve ever ended a week exhausted but unsure what actually helped drive the business forward… this one’s for you.

Because busyness isn’t business.

“We just need better marketing.”

It’s the default diagnosis for almost every struggling business.

Low leads? Marketing.

Poor conversions? Marketing.

Slow growth? Definitely marketing.

But what if that’s the wrong problem entirely?

In this episode, I break down why founders keep fixing the visible issue… while missing the structural one underneath.

If marketing always feels harder than it should, this might change the way you think about your business completely.

People often tell me I do “too much”.

Sometimes it’s framed as admiration.

Most of the time, it’s framed as concern - that I’m going to burn out, that I need to slow down, that I’m taking too much on.

In this personal interlude, I reflect on why being multi-passionate and multi-hyphenate has so often been treated as a flaw rather than a strength. I unpack where the “you do too much” narrative really comes from, why burnout is so often misunderstood, and how labels like ADHD are sometimes used to explain people away instead of accepting difference.

This episode is about rejecting other people’s limits, reclaiming what works for you, and realising that “too much” is often just shorthand for “not familiar”.

If you’ve ever felt pressure to shrink, simplify, or pick one lane to make others more comfortable - this one’s for you.

January is supposed to be a fresh start.

So why are so many founders exhausted, disappointed, or quietly burning out by February?

In this episode, I break down why January launches are riskier than we admit - from burnout and seasonal depression to market saturation, creator income data, and why “fresh starts” don’t override biology or economics.

If January hasn’t magically fixed your business, this episode will explain why - and what to do instead.

Everyone is obsessed with going viral.

More reach. More awareness. More content.

Yet so many business owners are still struggling to sell.

In this episode of Sniffing Out the Bullsht*, I’m calling out TOFU BS - the obsession with top-of-funnel marketing - and asking whether we’re all focusing on the wrong things.

This episode is for business owners who already have an audience, trust, and credibility… but aren’t seeing that translate into sales.

We cover:

1. Why awareness doesn’t equal conversion

2. Where sales actually happen (MOFU & BOFU)

3. When it makes sense to “flip the funnel”

4. What to do instead if you want more clients - not just more views

Less content. More conversion.

Keep sniffing out the bullsh*t.

Every January, we’re told the same thing: New year, new you.

New habits. New routines. New discipline. A complete reinvention — just because the calendar changed.

But what if that idea is actually setting people up to fail?

In this episode of Sniffing Out the Bullsh*t, Sabrina Chevannes-Denman breaks down why “New Year, New You” doesn’t work, why most resolutions collapse within weeks, and how this mindset can quietly damage self-trust - especially for founders.

We look at:

• why January motivation fades so quickly
• the psychology behind failed resolutions
• how all-or-nothing thinking creates burnout
• why founders feel this pressure more intensely than most
• and what actually works instead if you want sustainable progress

This isn’t an anti-goals episode. It’s about ditching unrealistic reinvention and designing change that fits real life.

If you’re feeling behind, overwhelmed, or already disillusioned with the “this is your year” noise - this episode is for you.

2025 was the hardest year of my life - even though it also included the happiest day I’ve ever had.

In this episode, I reflect honestly on everything that went wrong this year: hiring mistakes, online abuse, scams, racism and sexism, reputational damage, physical attacks, and ultimately the loss of my brother. I use these experiences not to trauma-dump, but to step back and question what we, as founders, spend our time stressing about.

This episode explores how easily we mistake urgency for importance, how much energy we waste worrying about things that don’t really matter, and how entrepreneurship often pushes us to sacrifice time, health and family for a future that isn’t guaranteed.

It’s a raw, reflective close to 2025 - and a reminder that success shouldn’t come at the cost of your life. Going into 2026, my focus is clear: helping founders build small teams, real profits, less stress, and more time for the people who actually matter.

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Everyone thinks being “the strong one” is a compliment.

You’re the one who holds it together, speaks the truth, calls out the BS when no one else will.

But what people don’t see is what it costs to always be that person.

In this personal interlude, I open up about the emotional toll of being known as the “truth-teller” online - the constant negativity I have to wade through, the hate that comes with visibility, and the quiet exhaustion of always being the strong one.

I share what it’s really like behind the screen - the meme pages, the racist and sexist abuse, the stories of scams that flood my inbox - and how all that darkness can wear even the strongest person down.

This isn’t a rant. It’s an honest, human moment about vulnerability, purpose, and remembering that strength doesn’t mean being bulletproof.

If you’ve ever been the one everyone leans on, this episode is for you.