You worked all week.

Your calendar was full.

Your to-do list was endless.

You were busy from morning to night.

So why does your business feel exactly the same?

In this episode of Sniffing Out the Bullsht*, we’re unpacking the biggest lie entrepreneurs tell themselves about productivity - and why being busy might be the very thing keeping you stuck.

If you’ve ever ended a week exhausted but unsure what actually helped drive the business forward… this one’s for you.

Because busyness isn’t business.

“We just need better marketing.”

It’s the default diagnosis for almost every struggling business.

Low leads? Marketing.

Poor conversions? Marketing.

Slow growth? Definitely marketing.

But what if that’s the wrong problem entirely?

In this episode, I break down why founders keep fixing the visible issue… while missing the structural one underneath.

If marketing always feels harder than it should, this might change the way you think about your business completely.

People often tell me I do “too much”.

Sometimes it’s framed as admiration.

Most of the time, it’s framed as concern - that I’m going to burn out, that I need to slow down, that I’m taking too much on.

In this personal interlude, I reflect on why being multi-passionate and multi-hyphenate has so often been treated as a flaw rather than a strength. I unpack where the “you do too much” narrative really comes from, why burnout is so often misunderstood, and how labels like ADHD are sometimes used to explain people away instead of accepting difference.

This episode is about rejecting other people’s limits, reclaiming what works for you, and realising that “too much” is often just shorthand for “not familiar”.

If you’ve ever felt pressure to shrink, simplify, or pick one lane to make others more comfortable - this one’s for you.