Learn what truly belongs on the homepage of your website so you can boost retention, strengthen user engagement, and improve your search engine visibility. This video breaks down why many small business homepages fail and shows you the essential elements that help visitors quickly understand who you are and what you offer.

Discover how a clear headline, a concise supporting message, strong differentiators, trust symbols, and strategic calls to action work together to hold attention and guide visitors deeper into your site. You’ll see why these components matter for Google’s stay-time metrics and how they can help turn potential customers into customers.

Watch this episode of the Local SEO Miniseries to learn the foundational structures that transform a mediocre homepage into a powerful conversion tool.

Learn how to track your SEO performance without swinging to the extremes of knowing nothing or obsessing over every detail. This video breaks down the importance of understanding your data, finding the right balance, and focusing on what truly matters for small business visibility.Discover why tracking customer sources, monitoring key search terms, and using free tools like Google Search Console and Google Analytics can give you a clear picture of your progress. You’ll also see how to avoid common pitfalls that waste time and money.Watch this Local SEO Miniseries lesson to better understand your numbers, measure meaningful results, and stay focused on actions that move your business forward.

Many small business owners want more customers from Google but end up locked into expensive contracts that focus on the wrong things. This episode shows why most of the work that matters in local SEO is simpler than it seems and how business owners can take control.Learn why understanding what actually moves the needle can save you time, money, and frustration. This episode also introduces the Small Business Big Visibility framework and explains how the book and video series are designed to guide you through the essentials in the right order.Watch to gain the clarity you need to avoid wasted effort, make smarter decisions, and start getting real results from search engines.