Want to rank better in local search and turn more visitors into customers? In this episode of the Local SEO Miniseries, you will learn how to keep your website active with the right kind of content so search engines and customers trust your business.

We cover how to blog as a local business, what to write about, and how long your posts should be so they actually get read. You will see how to use real customer questions as blog topics, avoid fluff that drives people away, and use AI as a helpful polishing tool without losing your brand voice.

You will also learn why adding real gallery photos, before and after shots, and project images on a regular basis can boost trust and local SEO. Plus, you will find out which parts of your site should be updated often and why your best testimonials should usually stay put.

Watch this video to get simple, practical ideas you can start using this week. For a deeper dive, check out the book Small Business, Big Visibility: Local SEO Made Easy, and be sure to watch the rest of the Local SEO Miniseries for more tips.

In this episode of the Local SEO Miniseries, we walk through the basic site requirements your small business website needs in order to rank better in local search without paying huge fees to SEO agencies. You will see which technical factors actually matter today and which outdated tactics you can safely ignore.

You will learn:

• Why having a secure site (HTTPS with an SSL certificate) is now a must for ranking and how SSL has become free or very low cost

• What “reasonably fast” page speed really means in practice and why you do not need a perfect 100 score to win

• How making your site usable on phones, tablets, computers and even TVs impacts your traffic and customer experience

• A simple explanation of technical metrics like Largest Contentful Paint, Total Blocking Time and Cumulative Layout Shift, plus why constant layout shifting frustrates visitors

Watch to understand the core requirements Google looks for so you can improve your local visibility, give customers a better experience and avoid getting scammed by SEO “experts” selling things you do not actually need. For more details, you can also check out the book Small Business, Big Visibility, Local SEO Made Easy or continue through the rest of this video series.

If you have been trying to rank better in Google and get more local customers, your Google Business Profile is not optional. In this video, we walk through why a Google Business Profile is critical for local SEO and how to get yours set up the right way so you can actually show up when people search in your area.

You will learn:

• Why Google gives priority to businesses using Google Business Profile

• How to find and fill out the profile form with your business info

• What to include in your name, hours, services, logo and photos

• How Google’s video verification works and why it matters

• What to do if you serve customers at their location instead of a storefront

We also cover some easy to miss details, like Google’s rules about using LLC or Inc in your business name, why you should not try to outsmart Google with keyword stuffing, and how to write your business description as if you are talking to your ideal customer. You will see why having a complete, accurate profile is almost indispensable if you want to rank in the local map results.

Near the end, we talk about what to do once your profile is live, including getting reviews, responding professionally to negative feedback and using those responses to build trust with future customers.

This video is part of the Local SEO Miniseries, based on the book “Small Business, Big Visibility: Local SEO Made Easy,” available on Amazon. Watch the full series to learn how to outrank your competitors without paying high SEO agency fees.

How do you use AI in sales without breaking trust with your customers or burning out your team? In this episode, Scott Marker shares lessons from decades in B2B sales, martial arts, and networking to explain why most sales orgs are “broken” and how his Strategic Customer Cycle keeps you focused on what never changes: serving the customer.

You will hear Scott unpack the seven stages of the Strategic Customer Cycle, why high sales turnover destroys growth, how to blend AI with human connection, and where most networking and compensation plans go wrong. He also explains practical ways sales pros can use AI right now to save time, find better referral partners, and create more meaningful face to face conversations.

Watch now to learn how to fix B2B sales, keep customers longer, and turn AI into a competitive advantage instead of a customer experience disaster.

Learn the core website pages every local business needs to rank better, earn trust, and convert more customers. This video breaks down the foundational site structure that helps search engines understand your business while giving visitors the information they expect.

Discover why your homepage, about page, services pages, gallery, and contact page all play a vital role in building credibility and guiding customers through their decision making process. You’ll also hear how optional elements like service area pages and testimonials can strengthen your local presence.

If you want a clear roadmap for improving your visibility and competing in local search, this episode in the Local SEO Miniseries gives you the essentials. Watch now to start building a stronger website foundation.

Learn what truly belongs on the homepage of your website so you can boost retention, strengthen user engagement, and improve your search engine visibility. This video breaks down why many small business homepages fail and shows you the essential elements that help visitors quickly understand who you are and what you offer.

Discover how a clear headline, a concise supporting message, strong differentiators, trust symbols, and strategic calls to action work together to hold attention and guide visitors deeper into your site. You’ll see why these components matter for Google’s stay-time metrics and how they can help turn potential customers into customers.

Watch this episode of the Local SEO Miniseries to learn the foundational structures that transform a mediocre homepage into a powerful conversion tool.

Learn how to track your SEO performance without swinging to the extremes of knowing nothing or obsessing over every detail. This video breaks down the importance of understanding your data, finding the right balance, and focusing on what truly matters for small business visibility.Discover why tracking customer sources, monitoring key search terms, and using free tools like Google Search Console and Google Analytics can give you a clear picture of your progress. You’ll also see how to avoid common pitfalls that waste time and money.Watch this Local SEO Miniseries lesson to better understand your numbers, measure meaningful results, and stay focused on actions that move your business forward.

Many small business owners want more customers from Google but end up locked into expensive contracts that focus on the wrong things. This episode shows why most of the work that matters in local SEO is simpler than it seems and how business owners can take control.Learn why understanding what actually moves the needle can save you time, money, and frustration. This episode also introduces the Small Business Big Visibility framework and explains how the book and video series are designed to guide you through the essentials in the right order.Watch to gain the clarity you need to avoid wasted effort, make smarter decisions, and start getting real results from search engines.