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Skin in the Game

Skin in the Game

De : BTPM NPR
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Sports are about more than what happens on the field. Skin in the Game takes you inside the deals, decisions, and trends driving today’s sports industry.Hosted by sports marketing expert John Cimperman and veteran sports business journalist Tim O’Shei, the weekly podcast features conversations with top level executives, athletes, journalists, entrepreneurs, and innovators from across the sports world. From NIL and media rights to professional leagues and youth sports, Skin in the Game uncovers the stories behind the scoreboard.Listen Tuesdays and 11 a.m. and Saturdays at 4 p.m. on BTPM NPR or stream anytime on Apple Podcasts, Spotify, YouTube, and more. Politique et gouvernement
Épisodes
  • Beyond the Ballcap: Bruce Popko on New Era, Global Sports Business and Building an Iconic Brand

    Beyond the Ballcap: Bruce Popko on New Era, Global Sports Business and Building an Iconic Brand
    Jul 11 2026
    What does it take to build one of the world's most recognizable sports brands? This week on Skin In The Game, John Cimperman and Tim O'Shei welcome Bruce Popko, President of New Era Cap, the Buffalo-based company that has become a global leader in licensed sports headwear and apparel. Popko discusses New Era's remarkable growth from a fourth-generation family business into a worldwide brand with operations spanning 16 countries and partnerships across every major professional sports league. He explains how the company's acquisition of ’47, an American lifestyle brand strengthened its position in the marketplace while allowing both brands to maintain distinct identities. The conversation explores the intersection of sports, fashion and entertainment, including the evolution of licensed merchandise and celebrity collaborations, including the legendary story of Spike Lee asking for the creation of a red NY Yankees ballcap. They talk about product placement and how fans increasingly use apparel as a form of self-expression. Popko also shares insights into emerging opportunities in college athletics, NIL, global expansion, golf, entertainment licensing and the future of sports merchandising as leagues, brands and media companies continue to collaborate in new ways.
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    54 min
  • The Business Behind Pickleball’s Boom with Rusty Howes

    The Business Behind Pickleball’s Boom with Rusty Howes
    Jul 18 2026
    More than 400% growth in just five years. So how did a backyard game become one of the biggest business stories in sports? This week on Skin In The Game, John Cimperman and Tim O'Shei welcome Rusty Howes, founder of Pickleball Channel, for an inside look at the explosive growth of America's fastest-growing sport. From producing some of the sport’s earliest media coverage to documenting pickleball’s remarkable growth, Howes gives us the inside story of the game’s popularity and rapid expansion. They talk about private equity, media, professional tours, equipment manufacturers, and the role youth sports play in opening up new opportunities and growing pains for the sport. The conversation wraps with a look at the future of pickleball and what comes next for an industry centered around a multigenerational model with building community as its north star.
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    47 min
  • What Have We Lost? David Macfarlane on the Business of Modern Sports

    What Have We Lost? David Macfarlane on the Business of Modern Sports
    Jul 25 2026
    Sports have never been bigger—or more profitable. But has something been lost along the way? This week on Skin In The Game, John Cimperman and Tim O'Shei welcome acclaimed Canadian author David Macfarlane to discuss his latest book, On Sports. From the overnight explosion of sports gambling and billion-dollar revenues to a growing emphasis on entertainment over athletic excellence, Macfarlane claims that today’s sports have fundamentally changed fan experience. The conversation explores why sports continue to unite communities, the tension between tradition and commercialization, the role athletes play in today's culture, and whether it's still possible to preserve the authenticity that made people fall in love with sports in the first place. Part memoir, part cultural commentary, and part sports business discussion, this episode asks a timely question: Can sports continue to grow without losing their soul?
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    48 min
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