Today we’re building a simple DIY marketing strategy you can run for 90 days without fancy tools, without a big budget, and without feeling like you have to be a full-time content creator.

Your goal with sales and marketing is not to do everything. We want to pick two or three marketing plays we can repeat every single week.

Consistency beats intensity. Every single time. So, if we can find two or three actions we can take every week, those actions will compound over time to create a real difference in your marketing which, of course, leads to sales.

It is very easy to get caught up in the day-to-day operations of the business and neglect the parts that actually get us those clients or customers that bring in the revenue. It is important to be intentional about driving that part of our business on a consistent basis.

Let's get into it.

___________________________________________________

If you want support staying consistent, join us in The Growth Table Small Business Collective. Monthly workshops, a resource library you can actually use, peer support, and access to me as a mentor when you need a nudge or a next step.

https://GrowthTableSBC.com

You do not need a perfect website, a thousand followers, or a fancy funnel to start getting customers. Today we’re setting up your online presence in a way that’s simple and realistic.

If you’re just starting out, your online presence should do one job: help the right people understand what you do and take the next step.

And, yes, I'm going to preach to you about an email list. Because this is a key piece to the puzzle.

Let's get into it.

______________________________________________________

If you want a calm place to build, off social media, come join us in The Growth Table Small Business Collective. You get monthly workshops, a growing resource library, peer-to-peer support, and access to me as a mentor when you need direction.

https://growthtablesbc.com

If people don’t understand what you do quickly, they don’t buy. And that’s not because your business isn’t valuable, it’s because your message isn’t clear yet. Today, we’re going to fix that by Crafting Your Brand Message and Elevator Pitch!

Today is all about your message: how to explain what you do in a way that’s clear, confident, and consistent on your website, in a DM, in a networking event, and anytime anyone asks, “What do you do?”

By the end of this episode you’ll have:

• a one-sentence brand message,

• a 10-second hook,

• a 30-second pitch,

• and a simple way to keep your message consistent everywhere.

Let's get into it.

____________________________________________

If you’d like a calm place to keep building your message, come join us in The Growth Table Small Business Collective. We host monthly workshops, keep a growing resource library, and offer peer-to-peer support, and you get access to me for questions and simple guidance. It’s a low-pressure way to get consistent help while you grow.

https://growthtablesbc.com

The right professional help buys back your time, reduces mistakes, and lowers risk so you can focus on the parts of your business that actually move the needle.

You don’t necessarily need a full team right away, just the next bit of support that returns more value than it costs.

In today's episode, we'll define what accounts, bookkeepers, and lawyers do (and don't do) for your business, key factors that indicate it may be time to hire one, and how to get the most productive use of their time right away so you don't waste your precious small business money.

_____________________________________________

If you need a little structure to put today’s topic into action, The Growth Table Small Business Collective has a resource library, monthly workshops, and a friendly community to keep you moving - plus you can tap me for quick mentorship when you’re stuck. It’s a simple, low-lift way to get support and it is free for the first 7 days!

https://GrowthTableSBC.com

Good bookkeeping isn’t just about knowing your income and expenses; it’s about making better decisions, faster. Today we’ll pick an accounting method, set up a simple account structure, and lock in a rhythm so your numbers can inform you on what to do next in your business.

These first 10 episodes are designed to be your roadmap to starting your new business or re-evaluating an existing one. Money matters can be scary so today I'm breaking it down in the simplest terms.

_____________________________________________________________

if you need help staying accountable with your accounting join us in The Growth Table Small Business Collective. We have peer accountability pods around topics like bookkeeping, monthly workshops, and a resource library, all in a community of small business owners just like you. It’s a low-pressure way to get consistent help while you grow. Head to GrowthTableSBC.com.

Legal setup does not have to be a maze. Think of your setup as a simple checklist, and every item on that checklist protects your time and money.

These first 10 episodes are designed to be your roadmap to starting your business or re-evaluating an existing one to see what can be improved.

Last week, we talked about business structure. This week we’re tackling some of the legalities of operating your own business, including your banking requirements. As usual I’m going to break it down in the simplest terms.

-------------------------

Want help applying today’s topic to your business? Inside The Growth Table Small Business Collective, we work through these steps together with monthly workshops, templates, and peer support - and you can ask me questions directly. It’s low-key, no pressure, and built for real life and real business.

Head to GrowthTableSBC.com.

Naming your business is fun. Choosing a structure usually isn’t.

But this choice does three important jobs: it sets your liability protection, it defines your paperwork, and it affects how you’re taxed. So, let’s make it simple.

These next four episodes will focus on probably the most intimidating but necessary components of starting a business: your structure, some of the legalities, money matters like bank accounts and accounting systems, and how to know when it’s necessary to outsource some of the important services and when you can DIY.

Some of this can be confusing so I’m going to try to give this to you in plain English so you know what decisions need to be made and how to make them. One of my favorite phrases is “we don’t know what we don’t know” and it’s hard to make decisions when that happens, so let’s break it down.

Today, we’re starting with choosing your business structure.

DOWNLOAD: Business Structure Cheat Sheets

-------------------

If today’s episode clarified your next step and you’d like a calm space to keep building (off social media) come join us in The Growth Table Small Business Collective. We host monthly workshops, keep a growing resource library, and offer peer-to-peer support, plus access to me for questions and simple guidance. It’s a low-pressure way to get consistent help while you grow. You’ll find us at GrowthTableSBC.com.

Learn how to choose a clear, searchable business name and create a one-page brand identity you can use everywhere.

In this episode, we walk through five naming paths and three quick tests to help you choose a clear, effective name for your business. Then we build your brand starter: voice, values, visuals, and a one-sentence brand story that explains who you serve, the problem you solve, and the outcome you deliver.

You’ll also hear practical tips for basic availability checks, when a DBA or trademark search may be appropriate, and how to stay consistent across your website, email, and social profiles. Perfect for new small business owners or a smart refresh for rebrands. Pull up a seat at the table and let’s dive in!

---------

If today’s episode sparked ideas and you’d like a calm space to keep building, off social media, come join us in The Growth Table Small Business Collective. We host monthly workshops, keep a growing resource library, and offer peer-to-peer support, plus access to me for questions and simple guidance. It’s a low-pressure way to get consistent help while you grow your business. You’ll find us at GrowthTableSBC.com.