HubSpot's social content agent has moved into Breeze Assistant, adding Facebook posts, bulk series planned from starter content or a recommendation, and conversational editing before posts are saved as drafts. We cover where to start it, how a series outline becomes drafts, where images and topic recommendations come from, the Super Admin settings it needs, how HubSpot Credits are used, who can publish, and what HubSpot's public help doesn't cover yet. First thing to try: one blog post or white paper, one short series, and a human review of every draft.

Who it's for: marketers and HubSpot admins on Marketing Hub Professional or Enterprise who create LinkedIn or Facebook posts in HubSpot.

Our research first covered this on November 4, 2026. Here's where it stands as of our Nov 4, 2026 check. HubSpot's in-app product updates, last updated Nov 4, 2026, list it as a public beta and a major update for Marketing Hub Professional and Enterprise, with no release date, so we date it to that update.

HubSpot's help articles (updated Oct 12, 2026) still describe a LinkedIn-only Create with AI flow, so Facebook posts and bulk series are documented only in-app so far. Claims that posts avoid AI tropes and draw on millions of social posts are HubSpot's, not something we tested. Our write-up's per-post credit example and LinkedIn link advice aren't in HubSpot's sources.

In this episode

• 00:00:00 What moved into Breeze Assistant
• 00:02:30 Media, claims, and recommendations
• 00:04:41 Setup, credits, and a plan

Sources

• HubSpot Knowledge Base: Create content with content agent
• HubSpot Knowledge Base: Create LinkedIn posts with AI
• HubSpot Knowledge Base: Create and publish social posts
• Our research: HubSpot Social Content Agent in Breeze Assistant

More HubSpot updates
Every HubSpot update we cover lives at Sidekick Strategies HubSpot Updates.

AI disclosure: Rob and Dana are AI hosts with AI-generated voices. The narrator and music are AI-generated. The mid-roll from George B. Thomas uses an AI clone of his voice, made with his consent. Reviewed by humans before release.

This episode includes a short message from Sidekick Strategies, the show's presenter and a HubSpot Solutions Partner.

Sidekick's What Just Shipped is independent of HubSpot, Inc., and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by HubSpot, Inc.

HubSpot's duplicate management tool can now reject more than fifty suggested duplicate pairs at a time, in a public beta for Data Hub Professional and Enterprise. We cover how the duplicate model picks pairs and its default similarity cutoff, the filters you can use to isolate false matches, the select all flow, who has access, how Refine suggestions differs, what rejecting does, the View history undo and its limits, and why bulk merging isn't part of this yet. First thing to try: sample a low-similarity range, then reject only the range you trust.

Who it's for: HubSpot admins and marketing or RevOps teams on Data Hub Professional or Enterprise who clean up duplicate contacts and companies.

Our research first covered this on November 4, 2026. Here's where it stands as of our Nov 4, 2026 check. HubSpot's in-app product updates, last updated Nov 4, 2026, list it as a public beta for Data Hub Professional and Enterprise, with no release date, so we date it to that update. HubSpot's help article on duplicates (updated Oct 23, 2026) covers checkbox rejects, filters, and a fourteen-day undo window; we couldn't confirm whether that window applies the same way to pairs rejected through select all. Our write-up's navigation path and its advice on similarity thresholds aren't in HubSpot's sources.

In this episode

• 00:00:00 What changed in duplicate review
• 00:02:07 Filters, select all, and access
• 00:04:10 Undo, limits, and a plan

Sources

• HubSpot Knowledge Base: Review and manage duplicate records
• HubSpot Knowledge Base: Evaluate potential duplicates using additional properties
• Our research: HubSpot Bulk Reject Duplicates: 100+ at Once

More HubSpot updates
Every HubSpot update we cover lives at Sidekick Strategies HubSpot Updates.

AI disclosure: Rob and Dana are AI hosts with AI-generated voices. The narrator and music are AI-generated. The mid-roll from George B. Thomas uses an AI clone of his voice, made with his consent. Reviewed by humans before release.

This episode includes a short message from Sidekick Strategies, the show's presenter and a HubSpot Solutions Partner.

Sidekick's What Just Shipped is independent of HubSpot, Inc., and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by HubSpot, Inc.

HubSpot's Agent Hub workflow builder is getting a beta trigger, Run records on a schedule, that enrolls the records matching your filter each time the schedule fires. We cover how it differs from the existing Run on a schedule trigger, which subscriptions and permissions it needs, how to set it up, why a missing filter means nothing enrolls, the frequency and time-of-day options, and what the workflow can do once records are in, from agents to Summarize record. First thing to try: pick one recurring review, build a tight filter, and watch the first few runs.

Who it's for: HubSpot admins and RevOps teams on Professional or Enterprise of Content Hub, Marketing Hub, Sales Hub, Service Hub, Data Hub, Revenue Hub, or Smart CRM.

Our research first covered this on November 4, 2026. Here's where it stands as of our Nov 4, 2026 check. HubSpot's help article, updated Nov 4, 2026, documents the trigger and labels it beta. HubSpot's in-app product updates, last updated Nov 4, 2026, list it as a public beta, scheduled for release and expected November 9, 2026, so it is not generally available yet. That date is an expectation, and we couldn't confirm what changes when the beta label comes off.

In this episode

• 00:00:00 Two schedule triggers, one new
• 00:02:16 Setup, filters, and timing
• 00:04:47 What runs, open questions, and a plan

Sources

• HubSpot Knowledge Base: Set a schedule to automatically trigger Agent Hub workflows
• HubSpot Knowledge Base: Select workflow triggers in Agent Hub
• HubSpot Knowledge Base: Create workflows in Agent Hub
• Our research: HubSpot Run Records on a Schedule Trigger in Agent Hub

More HubSpot updates
Every HubSpot update we cover lives at Sidekick Strategies HubSpot Updates.

AI disclosure: Rob and Dana are AI hosts with AI-generated voices. The narrator and music are AI-generated. The mid-roll from George B. Thomas uses an AI clone of his voice, made with his consent. Reviewed by humans before release.

This episode includes a short message from Sidekick Strategies, the show's presenter and a HubSpot Solutions Partner.

Sidekick's What Just Shipped is independent of HubSpot, Inc., and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by HubSpot, Inc.