HubSpot's social content agent has moved into Breeze Assistant, adding Facebook posts, bulk series planned from starter content or a recommendation, and conversational editing before posts are saved as drafts. We cover where to start it, how a series outline becomes drafts, where images and topic recommendations come from, the Super Admin settings it needs, how HubSpot Credits are used, who can publish, and what HubSpot's public help doesn't cover yet. First thing to try: one blog post or white paper, one short series, and a human review of every draft.

Who it's for: marketers and HubSpot admins on Marketing Hub Professional or Enterprise who create LinkedIn or Facebook posts in HubSpot.

Our research first covered this on November 4, 2026. Here's where it stands as of our Nov 4, 2026 check. HubSpot's in-app product updates, last updated Nov 4, 2026, list it as a public beta and a major update for Marketing Hub Professional and Enterprise, with no release date, so we date it to that update.

HubSpot's help articles (updated Oct 12, 2026) still describe a LinkedIn-only Create with AI flow, so Facebook posts and bulk series are documented only in-app so far. Claims that posts avoid AI tropes and draw on millions of social posts are HubSpot's, not something we tested. Our write-up's per-post credit example and LinkedIn link advice aren't in HubSpot's sources.

In this episode

• 00:00:00 What moved into Breeze Assistant
• 00:02:30 Media, claims, and recommendations
• 00:04:41 Setup, credits, and a plan

Sources

• HubSpot Knowledge Base: Create content with content agent
• HubSpot Knowledge Base: Create LinkedIn posts with AI
• HubSpot Knowledge Base: Create and publish social posts
• Our research: HubSpot Social Content Agent in Breeze Assistant

More HubSpot updates
Every HubSpot update we cover lives at Sidekick Strategies HubSpot Updates.

AI disclosure: Rob and Dana are AI hosts with AI-generated voices. The narrator and music are AI-generated. The mid-roll from George B. Thomas uses an AI clone of his voice, made with his consent. Reviewed by humans before release.

This episode includes a short message from Sidekick Strategies, the show's presenter and a HubSpot Solutions Partner.

Sidekick's What Just Shipped is independent of HubSpot, Inc., and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by HubSpot, Inc.