Épisodes

  • Sales Divorces: How to Save Accounts Before It’s Too Late
    Jan 21 2026

    In this episode of the Selling Trust Podcast, Nathan Mark tackles one of the most uncomfortable—but necessary—topics in sales: when a client relationship starts to fall apart.

    Using the analogy of divorce, Nathan explains why sales relationships fail, how neglect and emotional reactions accelerate breakdowns, and why many “sales divorces” could be avoided with the right approach and leadership support.

    This episode is especially valuable for account managers and sales leaders, highlighting the critical role of impartial mediation, fact-finding, and emotional intelligence before making the decision to walk away from a client.

    🎯 In this episode, you’ll learn:

    • Why sales relationships require ongoing work—just like marriages
    • When a client breakup is necessary vs. avoidable
    • How laziness, emotion, and assumptions kill accounts
    • Why sales managers must act as impartial mediators
    • How to salvage strained relationships—or end them cleanly

    If you’re a salesperson frustrated with a client, or a sales manager unsure how to handle conflict between reps and accounts, this episode offers a clear, thoughtful framework to make the right decision, not the fast one.

    📩 Need an impartial voice or guidance through a tough client situation?
    Visit nathanmark.com to connect, request coaching, or download your free copy of the Revenue Event Cookbook.

    Slow down.
    Seek understanding.
    Build trust—even in conflict.

    We’ll see you in the next episode.

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    13 min
  • Your Lack of Community Is Killing Your Sales ⭐
    Jan 20 2026

    In Episode 9 of the Selling Trust Podcast, Nathan Mark delivers a powerful reminder: a lack of community may be quietly killing your sales career.

    Recorded on location in Santa Cruz, California, this episode draws a striking parallel between monarch butterflies and sales professionals—showing how community, togetherness, and real connection are essential for long-term survival and success.

    Nathan breaks down why simply “doing your job” isn’t enough anymore. In a world where competitors are building deeper, more personal relationships, the salesperson who shows up in person, builds trust, and becomes part of their client’s world will win—every time.

    🎯 In this episode, you’ll learn:

    • Why community is a competitive advantage in sales
    • How connection beats skill when everything else is equal
    • The danger of staying behind a screen
    • Where salespeople should fall on the “relationship scale”
    • Why vulnerability and presence create long-term loyalty

    This episode is for sales professionals, account managers, and leaders who want to build sticky relationships, protect their book of business, and create a career that lasts through every season.

    📩 Want help building community with your clients or sales team?
    Visit nathanmark.com to connect or download your free copy of the Revenue Event Cookbook.

    Build community.
    Build trust.
    Win together.

    We’ll see you in the next episode.

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    8 min
  • How to Grow Your Business Without Cold Calling or Funnels
    Jan 20 2026

    In Episode 8 of the Selling Trust Podcast, Nathan Mark continues the conversation from the previous episode and adds an important clarification: maybe you do need more clients—but how you grow matters more than how fast you grow.

    This episode dives into the difference between organic growth and forced growth, breaking down why warm introductions, referrals, and community-driven connections consistently outperform cold calls, funnels, and high-friction lead generation tactics.

    Through real-life examples, Nathan explains how expanding your book of business strategically—through existing relationships—creates win-win growth that benefits you, your clients, and their networks.

    🎯 In this episode, you’ll learn:

    • When adding more clients actually makes sense
    • Why warm leads require far less energy than cold calls
    • How referrals multiply trust instantly
    • Why growth should match your client’s communication style
    • How events and face-to-face connections make you “sticky”

    This episode is for sales professionals, consultants, and business owners who want to grow without burning out, wasting money on bad leads, or chasing trends that don’t fit their audience.

    📩 Want help designing an organic growth strategy that actually fits your business?
    Visit nathanmark.com, send a message, or download your free copy of the Revenue Event Cookbook.

    Grow smart.
    Build trust.
    We’ll see you in the next episode.

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    13 min
  • Stop Chasing New Clients—You’re Ignoring the Gold You Already Have
    Jan 17 2026

    In Episode 7 of the Selling Trust Podcast, Nathan Mark challenges one of the most damaging myths in sales: “more is more.”

    If you’re constantly chasing new leads, building funnels, and adding clients—but still feeling overwhelmed, burned out, and stretched thin—this episode is for you.

    Nathan explains why most salespeople don’t actually need more clients. Instead, they need to prune their book of business, refocus on the right relationships, and create space for deeper trust, better service, and sustainable growth.

    Using real-world experience and a powerful pruning analogy, this episode shows how less clients can actually lead to more revenue, more time, and better results.

    🎯 In this episode, you’ll learn:

    • Why “more leads” often creates burnout instead of growth
    • How many relationships a person can realistically manage
    • How to evaluate and trim your current book of business
    • Why focusing on fewer, better clients increases referrals
    • How strategic pruning creates explosive long-term growth

    Whether you’re in B2B, B2C, sales leadership, or running a team, this episode will help you rethink growth and build a business that actually breathes.

    📩 Want help evaluating or restructuring your book of business?
    Visit nathanmark.com to connect, leave a comment below, or book a strategy conversation.

    Keep building trust.
    Focus on what matters.
    We’ll see you in the next episode.

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    12 min
  • Faith Without Action Is Dead: A New Year Sales Mindset for 2026
    Jan 16 2026

    In this Episode of the Selling Trust Podcast, Nathan Mark kicks off the new year with a powerful message: faith without action leads nowhere.

    As we enter 2026, this episode challenges the idea that goals, resolutions, and past wins are enough on their own. Drawing from real-life sales experience, leadership lessons, and timeless principles, Nathan explains why momentum only comes from execution—even when the plan isn’t perfect.

    This episode is for anyone stuck in overthinking, analysis paralysis, or fear of failure. It’s a reminder that progress comes from taking action, learning through failure, and adjusting along the way.

    🎯 In this episode, you’ll learn:

    • Why past success doesn’t guarantee future results
    • How fear of failure blocks momentum
    • Why action is the currency of growth
    • How to create a simple, executable plan
    • Why consistency beats perfection every time

    Whether you’re a sales professional, business owner, or leader, this episode will help you reset your mindset and move into the new year with clarity, courage, and conviction.

    📩 Need help breaking through a mental block or building a clear action plan?
    Visit nathanmark.com to connect, get accountability, or download your free copy of the Revenue Event Cookbook.

    Keep building trust.
    Take action.
    We’ll see you in the next episode.

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    11 min
  • Selling Through the Seasons: How Life Changes Impact Sales & Success ⭐
    Jan 15 2026

    In Episode 5 of the Selling Trust Podcast, Nathan Mark explores an often-ignored reality in sales and leadership: seasons of life change—and so must we.

    From being single to getting married, starting a family, and taking on new responsibilities, this episode dives into how personal life seasons directly impact performance, energy, and expectations in sales—and why pretending they don’t exist leads to burnout.

    Rather than glorifying nonstop grinding, Nathan shares why mentorship, asking for help, and offering support are essential tools for navigating career growth through different seasons of life.

    🎯 In this episode, you’ll learn:

    • Why sales performance naturally changes through life seasons
    • When to ask for help—and why it matters
    • How mentorship creates stronger teams and healthier careers
    • Why lone-wolf selling leads to burnout
    • How giving and receiving guidance builds trust at work and with clients

    This episode is especially for sales professionals, leaders, and business owners who want long-term success without sacrificing family, health, or fulfillment.

    🎄 Recorded during the Christmas season, this episode is also a reminder to give—and receive—the gifts of grace, mentorship, and support.

    📩 Visit nathanmark.com to download your free copy of the Revenue Event Cookbook and explore more trust-based selling resources.

    Keep building trust.
    We’ll see you in the next episode.

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    10 min
  • The Event Strategy That Turns Clients into Long-Term Relationships
    Jan 7 2026

    In Episode 4 of the Selling Trust Podcast, Nathan Mark breaks down how strategic events can become one of the most powerful tools for building trust, deepening client relationships, and accelerating long-term sales growth.

    Events don’t have to be massive or expensive. From a simple coffee drop-off to high-end educational or celebratory experiences, this episode explains how memorable, meaningful moments create lasting trust and turn clients into advocates.

    Nathan introduces a clear five-stage event framework that mirrors real relationship development—helping you move from first contact to long-term partnership in a natural, human way.

    🎯 In this episode, you’ll learn:

    • What truly defines an “event” in trust-based selling
    • The 5 types of events every salesperson should use
    • How events act as pattern interrupts that make you memorable
    • Why celebration is the most overlooked growth tool in sales
    • How trust, appreciation, and education drive referrals naturally

    Whether you’re a sales professional, account manager, or business owner, this episode shows you how to stop blending in—and start building relationships that people remember.

    📩 Want to learn how to execute high-impact client events?
    Visit nathanmark.com to book a call or learn more about Nathan’s event-based growth training and 90-day relationship sprints.

    Keep building trust.
    We’ll see you in the next episode.

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    26 min
  • The Trust Accelerator: Turning Clients into Long-Term Partners
    Jan 7 2026

    In this Episode of the Selling Trust Podcast, Nathan Mark introduces The Trust Accelerator—a relationship-first sales training designed to help you grow existing clients, break into new accounts, and recover strained relationships without using pushy or outdated sales tactics.

    This episode goes deep into the how behind selling more through trust, value, and authentic connection. Instead of cold calling or pressure selling, Nathan explains how to become an integral part of your client’s business, not just another vendor.

    You’ll also hear why soft skills are some of the hardest—but most valuable—skills to teach in sales, and how the Trust Accelerator provides a clear roadmap for building deeper, more profitable client relationships.

    🎯 In this episode, you’ll learn:

    • What the Trust Accelerator is and who it’s for
    • How to grow accounts without sleazy sales tactics
    • How to rebuild trust after a damaged client relationship
    • Why a relationship audit is more powerful than a sales audit
    • How trust leads to referrals, retention, and long-term growth

    📘 The Trust Accelerator is available through Nathan’s training community.
    📩 Message Nathan or visit nathanmark.com to learn more and get access.

    If you want a clear framework for building trust, creating value, and selling more by being human—not pushy—this episode is for you.

    Keep building trust.
    We’ll see you in the next episode.

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    15 min