Henry Firth and Ian Theasby are the founders of BOSH!, one of the UK’s most influential plant-based food brands. What started as frustration with corporate life became a deliberate decision to build an audience before building products.

What You’ll Learn

• Why starting with content de-risked their entire business
• How £20k funded the first critical leap
• The discipline behind focusing on the UK before global expansion
• What founders misunderstand about slow, steady scale

This is a practical conversation about focus, restraint, and building something meaningful without rushing scale.

🎧 Don’t miss a moment of entrepreneurial insight. Subscribe to Screw It Just DO It wherever you get your podcasts.

🔥 If you’re serious about growing your business, join us at the Festival of Entrepreneurs, 3–4 November 2026 at the NEC Birmingham.

👉 Subscribe now and be part of the movement.

Growing on TikTok becomes easier when you understand how the platform thinks. Timothy Armoo explains the system with complete clarity.

Most founders post on TikTok without understanding how the platform decides who sees what. In this Bite sized Screw It Just DO It episode, Timothy Armoo strips away the guesswork. He explains why niche dominance matters, how to warm the algorithm, and why video level performance beats follower count every time. His approach is built from running campaigns for global brands and seeing what actually drives reach. These insights apply to any founder trying to grow an audience, test messaging or build trust online. His view of TikTok as a behaviour engine rather than a social network gives you a clearer way to work with the platform instead of fighting it.

Guest Note:

Timothy Armoo is the co founder of Fanbytes, one of Europe’s largest Gen Z marketing agencies.

Key Takeaways

• Warm the algorithm before posting to improve distribution.
• Build content for one niche to help TikTok identify your audience.
• Create episodic content to increase watch time and return visits.
• Use trends to give the algorithm a shortcut for matching your videos to intent.

🎧 New episodes of Screw It Just DO It drop every Tuesday & Thursday, so make sure you follow wherever you listen. You’ll hear real conversations with founders who’ve taken a risk, built something from scratch, and figured it out along the way.

FOE returns to NEC Birmingham on November 3-4, 2026. Stay connected at www.festivalofentrepreneurs.co.uk and follow @festivalofentrepreneurs for news, updates, and future events.

Real entrepreneurs. Real stories. Real strategies.

👉 Follow the show. Keep showing up. Screw It Just DO It!

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Sandra Byrne never set out to be an entrepreneur. She left school at fifteen, had no qualifications, and started in retail to get by. What followed was a twenty-one-year journey that led her to build the biggest Lush store in the world on Liverpool’s high street.What You’ll Learn

• Why acting like an owner matters even when the business is not yours

• How community and experience replaced marketing budgets

• What it takes to scale without losing culture

• How to stay entrepreneurial inside a large organisation

This episode is a practical lesson in leadership, ownership, and building something meaningful without waiting for permission.

🎧 Don’t miss a moment of entrepreneurial insight. Subscribe to Screw It Just DO It wherever you get your podcasts.

🔥 If you’re serious about growing your business, join us at the Festival of Entrepreneurs, 3–4 November 2026 at the NEC Birmingham.

👉 Subscribe now and be part of the movement.