How BOSH! Built a Global Food Brand by Starting With Content
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How BOSH! Built a Global Food Brand by Starting With Content
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Henry Firth and Ian Theasby are the founders of BOSH!, one of the UK’s most influential plant-based food brands. What started as frustration with corporate life became a deliberate decision to build an audience before building products.
What You’ll Learn
- Why starting with content de-risked their entire business
- How £20k funded the first critical leap
- The discipline behind focusing on the UK before global expansion
- What founders misunderstand about slow, steady scale
This is a practical conversation about focus, restraint, and building something meaningful without rushing scale.
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