S04E29 Drawing Out Your Genius | With Lisa Rothstein
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S04E29 Drawing Out Your Genius | With Lisa Rothstein
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Drawing Out Your Genius with Lisa Rothstein | Smile, Slide, Sketch & Visual Storytelling
Host Cindy Skalicky welcomes Lisa Rothstein, CEO and founder of Drawing Out Your Genius, a cartoonist and visual artist whose work has appeared in The New Yorker and author of the award-winning book Drawing Out Your Genius. Lisa recounts her early love of comics, a long advertising and copywriting career, and how drawing in client sessions helped people understand complex ideas through visualization. She describes pivoting into graphic recording and virtual visual note-taking during COVID to combat "Zoom hell," improve engagement, and help teams remember key points. Lisa explains how advertising honed her ability to distill and extract value from technical detail, shares her "three Cs" framework (character, concepts, context), and introduces "smile, slide, sketch" for keeping presentations engaging. She outlines her book's SKETCH structure, where to buy it, and a free bridge-sketch download.
