Are you obsessing over your follower count while missing the metric that actually drives revenue? Social platforms are designed to make you chase numbers, but for business owners, engagement and trust matter far more than audience size.

In this episode, Charly covers:

✅Why follower counts are a vanity metric and what to measure instead

✅How a small, engaged audience outperforms a large, passive one for sponsors and sales

✅The real cost of chasing followers — time, money, and missed opportunities

✅Why your email list is the only audience you actually own

✅How to shift from audience acquisition to serving the people already in your world

Stop building on rented land. Focus on the people who have already chosen you, and let trust do the heavy lifting.

Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me

(1 per person only)

***

Follow us:

Locals: https://askcharlyleetham.locals.com

Rumble: https://rumble.com/askcharlyleetham

Odyssey: https://odysee.com/@askcharlyleetham:4

YouTube: https://youtube.com/askcharlyleetham

Facebook: https://www.facebook.com/askcharlyleetham

Twitter: https://twitter.com/yourbizmgr

Instagram: https://instagram.com/ask_charly_leetham

LinkedIn: www.linkedin.com/in/charlyleetham

LinkedIn Company: https://www.linkedin.com/company/ask-charly-leetham/

Spotify: https://askcharlyleetham.com/likes/rise-and-shine

Apple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721

iHeartRadio: https://www.iheart.com/podcast/269-ask-charly-leetham-online-105944212/

Amazon Music: https://music.amazon.com/podcasts/662f1e44-115d-4094-862b-efe9307e0df4/ask-charly-leetham-online-business-manager

Music and Credits to:

Paradise Found is covered under Creative Commons.

"Paradise Found"

Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/

https://incompetech.com/music/royalty-free/licenses/

Have you ever received a bounce message for an email you never sent? Or had someone ask why you sent them something dodgy? Chances are, someone has been using your domain to send spam, and they did not need to hack anything to do it.

In this episode, Charly covers:

✅ Why email was built on trust and how spammers exploit that design flaw

✅ The difference between email spoofing and actual hacking

✅ How spoofing damages your domain reputation and blocks your legitimate emails

✅ The three authentication records that protect you: SPF, DKIM, and DMARC

✅ Free tools like MX Toolbox and DMARCIAN to check your domain's protection

Do not wait until clients start complaining. Check your domain today.

Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me

(1 per person only)

***

Follow us:

Locals: https://askcharlyleetham.locals.com

Rumble: https://rumble.com/askcharlyleetham

Odyssey: https://odysee.com/@askcharlyleetham:4

YouTube: https://youtube.com/askcharlyleetham

Facebook: https://www.facebook.com/askcharlyleetham

Twitter: https://twitter.com/yourbizmgr

Instagram: https://instagram.com/ask_charly_leetham

LinkedIn: www.linkedin.com/in/charlyleetham

LinkedIn Company: https://www.linkedin.com/company/ask-charly-leetham/

Spotify: https://askcharlyleetham.com/likes/rise-and-shine

Apple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721

iHeartRadio: https://www.iheart.com/podcast/269-ask-charly-leetham-online-105944212/

Amazon Music: https://music.amazon.com/podcasts/662f1e44-115d-4094-862b-efe9307e0df4/ask-charly-leetham-online-business-manager

Music and Credits to:

Paradise Found is covered under Creative Commons.

"Paradise Found"

Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/

https://incompetech.com/music/royalty-free/licenses/

Someone told you that you should be using Cloudflare for your domain, and you thought it sounded like a great idea. But when you went to set it up, you had no idea where to start. How do you actually get your domain to use Cloudflare?

In this episode, Charly covers:

✅Creating a free Cloudflare account from scratch

✅Adding your existing domain and scanning for DNS records

✅Understanding proxied versus unproxied records and when to use each

✅Blocking AI crawlers from scraping your website content

✅Changing your nameservers at your domain registrar to point to Cloudflare

Follow along step by step and get your domain protected with Cloudflare's free tier.

Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me

(1 per person only)

***

Follow us:

Locals: https://askcharlyleetham.locals.com

Rumble: https://rumble.com/askcharlyleetham

Odyssey: https://odysee.com/@askcharlyleetham:4

YouTube: https://youtube.com/askcharlyleetham

Facebook: https://www.facebook.com/askcharlyleetham

Twitter: https://twitter.com/yourbizmgr

Instagram: https://instagram.com/ask_charly_leetham

LinkedIn: www.linkedin.com/in/charlyleetham

LinkedIn Company: https://www.linkedin.com/company/ask-charly-leetham/

Spotify: https://askcharlyleetham.com/likes/rise-and-shine

Apple Podcasts: https://podcasts.apple.com/us/podcast/ask-charly-leetham-online-business-manager/id1659738721

iHeartRadio: https://www.iheart.com/podcast/269-ask-charly-leetham-online-105944212/

Amazon Music: https://music.amazon.com/podcasts/662f1e44-115d-4094-862b-efe9307e0df4/ask-charly-leetham-online-business-manager

Music and Credits to:

Paradise Found is covered under Creative Commons.

"Paradise Found"

Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/

https://incompetech.com/music/royalty-free/licenses/