Are you obsessing over your follower count while missing the metric that actually drives revenue? Social platforms are designed to make you chase numbers, but for business owners, engagement and trust matter far more than audience size.

In this episode, Charly covers:

✅Why follower counts are a vanity metric and what to measure instead

✅How a small, engaged audience outperforms a large, passive one for sponsors and sales

✅The real cost of chasing followers — time, money, and missed opportunities

✅Why your email list is the only audience you actually own

✅How to shift from audience acquisition to serving the people already in your world

Stop building on rented land. Focus on the people who have already chosen you, and let trust do the heavy lifting.

Book a Free 30 minute Breakthrough Session: https://askcharlyleetham.com/book-me

(1 per person only)

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Music and Credits to:

Paradise Found is covered under Creative Commons.

"Paradise Found"

Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/

https://incompetech.com/music/royalty-free/licenses/