In episode 44 of Retail Checks and Balances, Kevin Spencer interviews Chris Peterson, the Co-Founder of Lifemind and the Author of Red and Blue Customers, as he shares his extensive background in marketing and his journey into understanding the distinct values and purchasing behaviors of liberal and conservative customers.

Tune in to discover valuable insights that can help grow your business in the ever-evolving world of retail and hospitality.

TIMESTAMPS

[00:02:31] Customer buying behavior differences.

[00:04:12] Market values and consumer behavior.

[00:08:16] Liberal vs. conservative customer satisfaction.

[00:12:41] Business values and customer alignment.

[00:16:35] AI shaping customer communications.

[00:20:58] Celebrity endorsement strategies.

[00:26:12] Customer preferences: liberal vs. conservative.

[00:28:02] Customer worldview and marketing strategy.

[00:32:32] Retail and franchise insights.

[00:38:07] Customer analysis without sensitive data.

[00:40:29] Understanding customer beliefs.

QUOTES

• "It's not about waving some issue in front of people and polarizing them. It's about understanding how to make a product fit better into a customer's life based on how they see the world." - Chris Peterson
• "There's a misconception today that businesses are neutral and there's no such thing because every business will always project probably a little bit more of a liberal set of values or conservative." - Chris Peterson
• "I think this is where AI is, that dispassionate voice that can help you shape your business in a manner that creates a greater fit between your product and your market." - Chris Peterson

SOCIAL MEDIA LINKS

Kevin Spencer

Instagram: https://www.instagram.com/kspencer007/

LinkedIn: https://www.linkedin.com/in/kevinspencer007/

Chris Peterson

LinkedIn: https://www.linkedin.com/in/chrispetersonsf/

WEBSITES

Rod Plus Solutions: https://rodplussolutions.com/

Lifemind: https://www.lifemind.ai/

SUBSCRIBE AND AVAIL THE BOOK HERE!

Red and Blue Customers: https://redandblue.substack.com/

In episode 43 of Retail Checks and Balances, Kevin Spencer delves into the critical and alarming issue of ransomware in the retail sector. He discusses the widespread impact of cybercrime on businesses of all sizes, from major brands to local shops, emphasizing that ransomware is not just a concern for Fortune 500 companies.

Tune in to learn more about safeguarding your retail operations in an increasingly digital landscape.

TIMESTAMPS

00:00:00 - Introduction to Retail Checks and Balances

00:01:50 - What is Ransomware?

00:02:34 - Why Retailers Are Prime Targets

00:03:54 - How Ransomware Attacks Happen

00:04:39 - Protecting Your Business

00:05:57 - Importance of Cybersecurity for Small Retailers

00:06:51 - The Evolving Nature of Ransomware

00:07:14 - Personal Cybersecurity Measures

00:07:47 - Final Thoughts and Recommendations

QUOTES

• “You have to do some employee training to protect your business, make cybersecurity awareness part of onboarding and ongoing training for everybody in the organization.”
• "Retailers often think they're too small to be a target, but that's exactly what makes them vulnerable."

SOCIAL MEDIA LINKS

Kevin Spencer

Instagram: https://www.instagram.com/kspencer007/

LinkedIn: https://www.linkedin.com/in/kevinspencer007/

WEBSITE

Rod Plus Solutions: https://rodplussolutions.com/

In episode 42 of Retail Checks and Balances, Kevin Spencer interviews Natalija Pavic, the Marketing Director of Kibo Commerce, as she discusses her diverse roles in sales, product marketing, and development, highlighting her passion for all aspects of the industry.

Tune in to learn more about her insights on the retail and hospitality industry and the exciting trends shaping its future.

TIMESTAMPS

[00:02:27] Product marketing and communication.

[00:04:29] Composable e-commerce solutions.

[00:09:35] Incremental innovation in business.

[00:13:32] E-commerce transformation and consumer expectations.

[00:20:22] Sustainability in product lifecycle.

[00:25:22] Work-life balance challenges discussed.

[00:30:03] Legacy and career reflection.

[00:32:43] Finding your Ikigai.

[00:35:44] Podcast subscription and reviews.

QUOTES

• "Some people just buy something based on the brand. They don't really investigate the product." - Kevin Spencer
• “Work isn't everything. Work is really a sum of interesting challenges and interesting problems to solve, but definitely not identity-driven in that manner." - Natalija Pavic
• "Once you align things that drive you with things that you're interested in and with things that you're good at, then that's the like magic Venn diagram." - Natalija Pavic

SOCIAL MEDIA LINKS

Kevin Spencer

Instagram: https://www.instagram.com/kspencer007/

LinkedIn: https://www.linkedin.com/in/kevinspencer007/

Natalija Pavic

LinkedIn: https://www.linkedin.com/in/natpavic/

WEBSITE

Rod Plus Solutions: https://rodplussolutions.com/

Kibo Commerce: https://kibocommerce.com/