In episode 48 of Retail Checks and Balances, join Kevin Spencer as he dives into the world of e-commerce with special guest Will Haire, Co-founder of Bellavix, an Amazon and Walmart marketplace advertising agency, as he shares his journey in helping brands scale on major marketplaces through effective marketing and advertising strategies.

Tune in to learn about the intricacies of marketplace advertising and how it influences consumer behavior.

TIMESTAMPS

[00:01:46] Influencing consumer purchasing behavior.

[00:05:42] Misconceptions about advertising expectations.

[00:09:01] Affiliate marketing program strategy.

[00:14:09] Marketplace strategy for e-commerce.

[00:15:34] Amazon's dominance in e-commerce.

[00:20:34] Premium product marketing strategies.

[00:25:44] AI in brand management efficiency.

[00:27:42] Developing future leaders.

[00:34:35] The importance of co-founders.

[00:36:26] Work-life balance challenges.

[00:39:25] Family time versus work balance.

QUOTES

• "AI has just helped us do a lot more with less." -Will Haire
• "Every person that you hire needs to be better than the last." -Will Haire
• "I love influencing people's behavior, which makes me an advertiser." -Will Haire

SOCIAL MEDIA LINKS

Kevin Spencer

Instagram: https://www.instagram.com/kspencer007/

LinkedIn: https://www.linkedin.com/in/kevinspencer007/

Will Haire

LinkedIn: https://www.linkedin.com/in/willhaire/

WEBSITE

Rod Plus Solutions: https://rodplussolutions.com/

Bellavix: https://www.bellavix.com/