Épisodes

  • KNOW THE MARKET - part 8 of 8 - Go-to-market recap & final thoughts

    KNOW THE MARKET - part 8 of 8 - Go-to-market recap & final thoughts
    Feb 2 2024

    Go-to-market recap & final thoughts

    This is the eighth and final video in Restaurantology's "KNOW THE MARKET: a 5-step go-to-market guide for companies who sell to restaurants" video series.


    Learn more at: ⁠⁠⁠⁠⁠⁠https://www.restaurantology.io/⁠
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    6 min
  • KNOW THE MARKET - part 7 of 8 - STEP 5 - Own the market: Using account coverage to activate your go-to-market plan

    KNOW THE MARKET - part 7 of 8 - STEP 5 - Own the market: Using account coverage to activate your go-to-market plan
    Feb 2 2024

    STEP 5 - Own the market: Using account coverage to activate your go-to-market plan

    This is the seventh episode in Restaurantology's "KNOW THE MARKET: a 5-step go-to-market guide for companies who sell to restaurants" series.


    Learn more at: ⁠⁠⁠⁠⁠⁠https://www.restaurantology.io/⁠
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    16 min
  • KNOW THE MARKET - part 6 of 8 - STEP 4 - Segment the market: Finding and documenting your restaurant industry ICP

    KNOW THE MARKET - part 6 of 8 - STEP 4 - Segment the market: Finding and documenting your restaurant industry ICP
    Jan 26 2024

    STEP 4 - Segment the market: Finding and documenting your restaurant industry ICP

    This is the sixth episode in Restaurantology's "KNOW THE MARKET: a 5-step go-to-market guide for companies who sell to restaurants" series.


    Learn more at: ⁠⁠⁠⁠⁠https://www.restaurantology.io/⁠
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    18 min
  • KNOW THE MARKET - part 5 of 8 - STEP 3 - Ingest the market: Solving bad CRM data with strategic data acquisition

    KNOW THE MARKET - part 5 of 8 - STEP 3 - Ingest the market: Solving bad CRM data with strategic data acquisition
    Jan 19 2024

    STEP 3 - Ingest the market: Solving bad CRM data with strategic data acquisition

    This is the fifth episode in Restaurantology's "KNOW THE MARKET: a 5-step go-to-market guide for companies who sell to restaurants" series.


    Learn more at: ⁠⁠⁠⁠https://www.restaurantology.io/⁠
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    11 min
  • KNOW THE MARKET - part 4 of 8 - STEP 2 - Find the market: Uncovering industry TAM with modern market intelligence

    KNOW THE MARKET - part 4 of 8 - STEP 2 - Find the market: Uncovering industry TAM with modern market intelligence
    Nov 2 2023

    STEP 2 - Find the market: Uncovering industry TAM with modern market intelligence

    This is the fourth episode in Restaurantology's "KNOW THE MARKET: a 5-step go-to-market guide for companies who sell to restaurants" series.


    Learn more at: ⁠⁠⁠https://www.restaurantology.io/⁠
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    13 min
  • KNOW THE MARKET - part 3 of 8 - STEP 1 - Speak the market: Aligning how we talk about the restaurant industry

    KNOW THE MARKET - part 3 of 8 - STEP 1 - Speak the market: Aligning how we talk about the restaurant industry
    Oct 12 2023

    STEP 1 - Speak the market: Aligning how we talk about the restaurant industry

    This is the third episode in Restaurantology's "KNOW THE MARKET: a 5-step go-to-market guide for companies who sell to restaurants" series.

    Download a copy of Restaurantology's 7 Key Industry Attributes here:

    https://docs.google.com/document/d/1U-IEPavUzoUS-mFt--ICXKrOnPgU859n1x7D7e9DrVw/edit?usp=sharing


    Learn more at: ⁠⁠https://www.restaurantology.io/⁠
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    21 min
  • KNOW THE MARKET - part 2 of 8 - The perks—and problems—with GTM strategies targeting the restaurant industry

    KNOW THE MARKET - part 2 of 8 - The perks—and problems—with GTM strategies targeting the restaurant industry
    Sep 28 2023

    The perks—and problems—with GTM strategies targeting the restaurant industry

    This is the second episode in Restaurantology's "KNOW THE MARKET: a 5-step go-to-market guide for companies who sell to restaurants" series.


    Learn more at: ⁠⁠https://www.restaurantology.io/⁠
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    9 min
  • KNOW THE MARKET - part 1 of 8 - Go-to-market series intro & expectation setting

    KNOW THE MARKET - part 1 of 8 - Go-to-market series intro & expectation setting
    Sep 28 2023

    This is the first episode in Restaurantology's "KNOW THE MARKET: a 5-step go-to-market guide for companies who sell to restaurants" series.


    Learn more at: https://www.restaurantology.io/
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    5 min