On this edition of Reset and Rise to the Unbreakable With Amanda Moore, we welcome "Bad Coach Rex" Rex Enriquez to the show! Here's his bio : Rex is a 7th generation Texan, military combat veteran, nonprofit founder, podcast host, and tactical business coach who has built a career around one mission: helping people own who they are and turn it into impact. He spent his early years serving in the U.S. Air Force as an Intelligence Operator, working across diverse teams and geographic regions. In that role, he learned how to lead, train, and operate alongside some of the most elite forces this country produces-including Navy SEALs, Army Rangers, Air Force Special Operations, CIA, FBI, and foreign military partners-ensuring terrorist networks were dismantled and threats were eliminated.
Those years forged his discipline, adaptability, and his belief that self mastery isn’t optional; it’s the baseline for anyone who wants to lead, create, or make an impact. After retiring from the military, Rex continued serving by giving his talents to nonprofit organizations in Florida. As an educator, instructor, and coach, he helped people find their purpose, develop marketable skills, and build the confidence needed to step into the workforce. That season cemented his commitment to community empowerment and real world support. When he returned home to Texas, Rex founded MF Coaching, a nonprofit built to move veterans forward in their lives through a proven self development framework he created. As the creator of MF Coaching, Rex brings a direct, cut through the BS approach to helping Veteran entrepreneurs, creators, and leaders build brands rooted in clarity, confidence, and identity. His coaching centers on a simple ethos: master yourself first. Because if you can’t control your mindset, your habits, and your identity, you’ll never control your business, your brand, or your life.
Rex also uses podcasting as a broadcast extension of his coaching. Through conversations with high profile entrepreneurs, creators, and military community leaders, he turns each episode into a coaching session in disguise-challenging assumptions, exposing limiting beliefs, and showing listeners what it looks like to lead from who they truly are. His newest show, Identity, dives deep into the stories and defining moments that shape how people show up in the world. Known for his no nonsense style and tactical clarity, Rex helps people cut through the noise, communicate with purpose, and build lives and businesses that feel aligned-not performative. Whether he’s coaching, creating, or serving through his nonprofit, Rex’s work always comes back to the same core belief: identity and self mastery are the foundation of everything.
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Feb 28 20261 h et 27 min