Couverture de 💰Removing Financial Trauma to Build Wealth with Alejandra Rojas

💰Removing Financial Trauma to Build Wealth with Alejandra Rojas

💰Removing Financial Trauma to Build Wealth with Alejandra Rojas

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"What is your vision with money?"

That question stopped me in my tracks.


In this powerful conversation, I sit down with Alejandra Rojas—entrepreneur, Forbes contributor, and founder of Brown Way to Money—who helps women of color overcome financial trauma and build profitable businesses.

And here's what hit me: we talk about vision boards, manifestation, business goals... but how many of us have actually asked ourselves: What is my vision WITH MONEY?


Alejandra breaks down her BROWN Framework—a system that addresses what traditional financial education completely misses: the emotional baggage, the generational conditioning, the cultural beliefs that keep us small.


🎧 The Whispers We Shared:

  • Why ambition is seen as a "bad thing" for women of color (and how that triggers everything)
  • The carpenter and the hammer: why you can't use financial tools if you haven't healed your relationship with money first
  • How "Calladita te ves más bonita" shapes our money stories (and keeps us quiet about wealth)
  • The difference between a $47 offer and your BIG VISION
  • Why underpricing is a financial trauma response, not a strategy
  • How owning your voice = growing your income streams
  • Building a business while being a mom: the real motivation behind showing up every day

🌬️ Soulful Tools Featured:

  • The BROWN Framework (Big vision, Remove trauma, Own your voice, Will the right questions, Normalize success)
  • Rapid Resolution Therapy (RRT) for healing financial trauma
  • Visualization exercises: 10x your vision until it feels uncomfortably BIG
  • Writing your big vision everywhere (room, desk, LinkedIn posts)
  • Neuroscience-based approaches to rewiring money beliefs

Alejandra's work isn't about budgets and spreadsheets. It's about healing the relationship between YOU and money—so you can finally build the wealth you deserve.


☎️ Connect with Alejandra:

Podcast: Brown Way to Money Podcast

Website: brownwaytomoney.com

LinkedIn: Alejandra Rojas

Newsletter: Subscribe for her upcoming book!


🔗 Create with R H A Y N I: rhayni.co

Your space is speaking to you—are you listening?

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