In this episode, Jada Haycraft and Athena Captain discuss the critical importance of resilience and flexibility in business, especially in uncertain economic times. They explore strategies for building adaptable business models, diversifying revenue streams, and leveraging digital tools to enhance operational efficiency.

The conversation emphasizes the need for contingency planning and the importance of training teams to be agile and responsive to market changes. Through real-world examples and research insights, they highlight how businesses can not only survive but thrive amidst challenges by embracing change and innovation.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 Building Resilience in Business

01:26 Understanding Flexibility and Adaptability

03:16 Navigating Market Changes

07:31 Learning from Client Experiences

16:44 The Importance of Data and Research

19:05 Practical Steps for Resilience

28:19 Preparing for Future Challenges

In this episode, Jada Haycraft and Athena Captain discuss the challenges of talent acquisition and retention in today's economy, emphasizing the importance of building a purpose-driven culture and hiring for core values. They explore strategies for creating a supportive work environment that prioritizes flexibility and employee engagement, ultimately leading to higher retention rates.

The conversation highlights the need for leaders to define their core values clearly, recognize employee contributions, and adapt to the changing landscape of work, including remote and hybrid models.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 The Importance of Talent in Business

03:16 Building a Culture of Values

06:02 Hiring for Cultural Fit

09:27 Understanding Employee Needs

12:17 Flexibility and Work-Life Balance

15:16 Defining Core Values

18:11 Recognition and Engagement

21:11 Creating a Supportive Culture

24:18 Practical Steps for Leaders

27:20 Final Thoughts and Resources

In this episode, Athena Captain and Jada Haycraft discuss the critical importance of data and metrics in driving business growth in 2026. They emphasize the need for small businesses to focus on actionable metrics that directly impact revenue and profitability, rather than getting lost in vanity metrics. The conversation covers effective tracking systems, the significance of defining key performance indicators, and practical steps for implementing a no-excuses culture in business. The hosts share personal experiences and insights on how to leverage data for better decision-making and sustainable growth.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Chapters

00:00 Understanding the Importance of Data in Business

02:28 Identifying Key Performance Metrics

05:09 Implementing the EOS System for Tracking

10:32 The Role of Tracking in Business Success

12:46 Defining Goals and Metrics for Growth

18:39 Actionable Metrics vs. Vanity Metrics

22:22 Rubber Meets the Road: Practical Tracking Strategies

30:51 Creating a No-Excuses Mindset in Tracking