Professional golf's Masters Week was the inspiration for this episode of Recruit & Retain, during which host Chad Hendricks discusses how truck driver recruiting departments need a great short game, but the long game is what will take them farther.

"So far I haven't been able to find a single leader to describe to me in detail what their long game is going to be. It is a hope and pray plan or 'we'll figure it out as we go,'" Hendricks says in this episode.

But what if it didn't have to be that way? What if you had a plan in place that instead of left you crossing your fingers, it let you rest easy knowing your company was always going to be set in terms of drivers?

In this episode of Recruit & Retain, you'll learn:

• What will happen if your driver hiring strategies aren't innovative
• A few really interesting facts about the history of golf's long game and how it's evolved
• How you can develop your long game driver recruiting strategy
• How that long game involves retention
• How all of us can win the "Green Jacket"

Advertising in the truck driver recruiting industry has evolved considerably over the past 10 years – and it's about to make another shift. But if you're wondering why you keep getting the same results, or worse, your results are not as good as they used to be with the same or higher advertising budget, this podcast is for you.

Chad Hendricks, host of the Recruit and Retain Trucking Edition podcast and President of Driver Outcomes, discusses the evolution and how the advertising industry continues to fall short. He explains why we may be looking at the wrong metrics, and you will learn why and how to look at the right ones that will make a direct impact on your business.

If you're interested in trying something new, something that is quite literally changing the face of your industry, you won't want to miss this episode.

What you'll learn in this episode:

• A brief history of recruitment advertising
• The state of recruitment advertising today
• The metrics for success you should be paying attention to
• How to change the state of recruitment advertising into something mutually beneficial

How to connect with Chad:

Chad Hendricks

If you're wondering how to differentiate your carrier from the other trucking companies out there, have you considered trying to brand yourself as the carrier that prioritizes drivers' sleep?

"In this current economic climate where it is difficult to retain, recruit and maintain any workforce - health and wellness and safety has got to be paramount for any leader or executive or supervisor."

In today's Recruit and Retain, Steven James, Assistant Professor in the College of Nursing at Washington State, core faculty in the Sleep and Performance Research Centre, discusses the impact of sleep on high risk occupations such as driving.

In particular, he talks about how night driving is not something that humans are designed to do from a core biological level. So what can carriers do to make it easier for drivers, to improve safety for them and other road users?

"There's been multiple studies over the last 20 years that have compared drowsy driving to drunk driving. If you've been awake for 24 hours, it's the same as blowing a 0.10, and the risk is significant for being involved in a collision."

To find out more about the science of sleep and how to help drivers cope with disruption to their sleep routine, download and listen to this episode today.

What you'll learn about in this episode:

• Sleep debt and sleep pressure
• The individual differences in sleep need
• How to cope with disruption to our sleep routine
• Similarity between drunk driving and drowsy driving
• Naps save lives
• Impact of night driving on the body

How to connect with Steve James:

• Steve James PhD