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Ray Edwards Show

Ray Edwards Show

De : Ray Edwards
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Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.© 2026 Copyright 2010 Ray Edwards International, Inc Economie Management Management et direction Marketing et ventes
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  • Scars Are the Curriculum: The 5-Phase Blueprint for Building a Business They Can't Take From You

    Scars Are the Curriculum: The 5-Phase Blueprint for Building a Business They Can't Take From You
    May 29 2026
    The last few years handed me a stack of things I never ordered — Parkinson's, brain surgery, a pandemic, and financial pressure I've talked about openly in older episodes and on YouTube. In this brand-new, unedited, "live-to-drive" relaunch of The Ray Edwards Show, I'm not going to rehash the wounds. I'm going to do something more useful: I'm going to hand you the scars. Because the scars, as I've come to see it, are the curriculum. And what I learned in that fire has rewired everything I teach about building a business in this strange, contracting, AI-rewired moment — including why nearly every entrepreneur I meet is trying to build a personal brand in exactly the wrong order.. Here's a peek at what you'll discover when you press play: The tight little phrase I now use to describe my current state of freedom — and the brutal price I paid over the last few years to earn the right to say it.The disease: "out-of-sequentialism". You probably have it -- becuase it's quietly killing almost every coach, consultant, and creator online right now (my friend Armand Morin gave it the name) — and the embarrassingly simple test that tells you in 30 seconds whether you've got it.The Tony Robbins example about a dog and a kid named Johnny — and what it reveals about why your message isn't landing, no matter how much copy you rewrite.The dollar-store habit I credit with saving more of my best ideas than any AI tool, app, or "second brain" system ever has — and the three reasons it still humiliates your phone in 2026. (Hint: Alex Mandossian was right.)The single Bible verse I call "the entire permission slip" you need to stop hiding your gift from the marketplace — and how to read it without the religious baggage that's kept you small for years.Why "the ultimate sacrifice" wasn't REALLY the ultimate sacrifice — and the surprisingly mercenary reason Jesus did what he did, according to the Book of Hebrews. (Some pastors will not love this segment. I'm at peace with that.)The Casey Neistat number proves you don't need to be famous, funded, or follow-rich to build a business that buys back your life. (He started $200,000 in debt. With a camcorder.)The difference between Mission and Vision — confused by 95% of the entrepreneurs I've coached — and the single reason their goals never compound into anything bigger than a to-do list.The deceptively simple Destiny Formula that turns vague mission statements into something you can actually wake up and execute on Monday morning.Why "fair" does not mean "equal" — and how getting this one distinction wrong will keep you stuck in quiet resentment for the rest of your business career.The "interruptibility test" I use to decide whether a business is actually worth building — and why most "successful" entrepreneurs fail it without realizing it.A coffee shop in Spokane called Revel 77 — and the one thing it does that quietly destroys generic competitors without ever undercutting them on price. (You can steal this for any business, in any niche, this week.)Why marketing is NOT what you think it is — and the three-word definition that makes it 10x easier to do, even if you've never written a sales letter in your life.The Earl Nightingale "fireplace" line that exposes why most entrepreneurs are quietly broke. (You've made this exact mistake. Probably this week.)The reverse-engineering math that turns a $104,000 income goal into one doable, repeatable weekly task — no hype, no hustle-bro nonsense, no hopium.Why "lead magnets are dead" is one of the dumbest things being said online right now — and the value-first sequence that still prints money in 2026 (and will print more of it in 2027).The three traits every piece of marketing must have to spread on its own. The War of Art has all three. Your Best Year Ever has all three. Yours probably has one — at best.The "modern elder" our culture has discarded — and why being over 50 may be your single biggest unfair advantage in the AI era. (At 60, I'm making the case.)The four questions you must answer about your customer — in this exact order — before you write a single piece of sales copy, run a single ad, or post a single piece of content.The one phase that, when skipped, makes every other phase collapse — and the surprisingly philosophical question you must answer to nail it. (Most entrepreneurs would rather do anything than sit with this question. That's the tell.)What "destiny" actually means, etymologically — and why you can change yours today, even if today turns out to be the only day you have left. Press play. Pull out the pen and notebook I'll tell you to grab anyway. And get ready to find out exactly which phase you've been skipping. 🎧 Listen now → [The Ray Edwards Show, Episode 686] 📄 Grab the free companion report that walks through all five phases in detail: rayedwards.com/5pillars
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    56 min
  • What A.I. Cannot Take From You

    What A.I. Cannot Take From You
    Apr 14 2026
    A.I. has stripped all value from generic content. Content is not only abundant, it's become practically infinite and worthless. So, where does that leave us mere mortals? There are 5 things you have that you might not recognize as assets, but they absolutely are. This week, I'll give you the breakdown of 5 things that you have that AI can never replicate. Key Insights Seth Godin's Talking Dog metaphorDon't Dismiss the Miracle ... and don't give it everythingNate B Jones: When AI makes building free, the question becomes "Do I own something structural that AI cannot replicate?"When AI makes everything abundant, the scarce things become infinitely more valuableContent, code, images, research, first drafts...essentially free and infiniteWhat things can AI not manufacture or copy Trust: AI cannot manufacture the trust you've built with your audienceContext: Providing AI with your body of work can help it replicate your thinkingDistribution: Content is not scarce. The value of generic content is 0. Your list (email, podcast, customers) - the direct lines you control are extremely valuableYour Taste: AI has no point of view. Your ability to look at 100 options and know which one is right is something you've built through years of experienceAccountability: Somebody has to be responsible. Your name carries weight.My "Personal Knowledge Architecture" - Keep your context, notes, and knowledge organizedGet on the waiting list!This week: AI Accelerator Summit- Get your Free Ticket Here Links Seth Godin - The "Talking Dog"Nate B Jones - Insightful strategistThe AI Accelerator Summit (Starts 4/15!): Grab your FREE ticket and join me an 14 of my most respected, successful colleagues as we break down how AI is changing our businesses. If you want to skip the hype and get down to the brass tacks of what tools some of the top entrepreneurs are using, this is where you want to be! How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments?Connect with Ray on Facebook, Twitter, and InstagramVisit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
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    12 min
  • How To Build An Audience Without Showing Your Face

    How To Build An Audience Without Showing Your Face
    Apr 9 2026
    I've coached a lot of people to "start making videos". It's an essential part of building your brand and attracting the right people. Putting your personality on display will weed out those you don't click with and strengthen the bonds with your fans.​​That's all true, but the fact is...Not everyone can physically do this.As a person living with Parkinson's, I have windows of time where my body is willing to cooperate with me and do what I need it to. Some days those windows are very short...Other days they're nonexistent. ​​There are millions of people with physical and mental challenges that make it difficult or impossible to be on camera. This week, I want to prove to you that you're not out of the game because of these limitations. You have options! ​Key Insights The notion that the only pathway to success for a content creator is through a lens is falseIf you have a condition (ADHD, Parkinson's, Anxiety) that makes it hard or impossible to be on camera, AI has given you optionsThis is not "cheating"Be open and transparent. This will enhance your credibility with your audienceRomans 8:28 "And we know that in all things God works for the good of those who love him, who have been called according to his purpose"Your physical limitations do not disqualify you from participatingThe gatekeepers are gone. AI has kicked the gate wide open!Life is not happening to you…it's happening For you. Links AI Accelerator Summit - Happening next week! (4/15-4/17) Join Ray Edwards, Bryan & Noelle Switalski, and 14 World-Class Experts for 3 Days That Could Change How You Work Forever. This live event is 100% FREE: Get your ticket here! Video And Transcript How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.Questions or comments?Connect with Ray on Facebook, Twitter, and InstagramVisit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
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    19 min
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