Nike’s RTFKT has been teasing a drop of metal boxes that were at some point valued at 2+ETH. What this product actually ended up being was a 0.1ETH discount that would be applied upon the purchase of Nike’s new self-lacing shoes (which are not available for shipping outside of the USA). In this episode, our hosts discuss the anger that this caused, the tension between Nike’s corporate background and Web3’s focus on the community, and how they can improve loyalty among their Web3 community going forward.

TIME-STAMPED SHOW NOTES:

• [00:07] The backstory to RTFKT’s horrendous merch drop.
• [00:43] The frustration at the fact that they don’t ship outside of the USA.
• [01:28] The impact that this has had on RTFKT’s holders’ sentiment and loyalty.
• [02:07] Eric’s prediction that RTFKT will pick up their sense of professionalism.
• [02:26] The struggle between Nike’s corporate background and Web3’s focus on the community.
• [03:07] Wilson’s proposed solution.

Tweetables:

“It seems that [RTFKT] is missing their bearings a little bit in terms of community first and making their holders feel like they’re a different class, whereas everyone is seen as consumers right now.” — @wilxlee [0:01:15]

“I think RTFKT, because they are owned by Nike, will pick up their sense of professionalism faster.” — @ericosiu [0:02:08]

Links Mentioned in Today’s Episode:

RTFKT

Wilson Lee on Twitter

Wilson Lee on Instagram

Eric Siu on Twitter

Eric Siu on Instagram

The Littles

Leveling Up

Leveling Up Heroes

Single Grain