In this episode of Profits in Practice, host Sarah Webb sits down with Michelle Peters, Practice Shared Services Manager for Consortium of Independent Immunology Clinics (CIIC), to explore what it really takes to keep a medical practice running smoothly. Michelle shares her journey from clinical roles into practice management and explains how strong workflows, team collaboration, and operational efficiency directly impact patient care.

The conversation covers the balancing act between efficiency and patient experience, the growing role of AI and EMR integrations, and why compliance should be built into everyday processes, not treated as an afterthought. Michelle also offers practical advice for aspiring practice managers, including the importance of communication, defined roles, and understanding both the clinical and operational sides of healthcare.

This episode is packed with real-world insights for physicians, administrators, and healthcare leaders looking to build stronger, more sustainable practices.

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In this episode of Profits in Practice, host Sarah Webb sits down with allergist Dr. Gregory Puglisi to discuss the inspiration behind AllergyAIDE, a digital platform designed to simplify emergency allergy action plans. Drawing from his experience as a physician, school doctor, camp physician, and parent of a child with food allergies, Dr. Puglisi explains the real-world gaps that still exist in anaphylaxis care and why timely access to epinephrine remains such a challenge.

They talk through how outdated paper systems create confusion for parents, schools, coaches, and caregivers, and how AllergyAIDE aims to bring allergy management into a more accessible digital format. Dr. Puglisi also shares the process of building the app, gathering feedback through pilot programs, navigating healthcare compliance, and working with developers to bring the idea to life.

If you're interested in healthcare innovation, patient safety, or physician entrepreneurship, this episode offers an inside look at solving a critical problem through technology.

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Thanks for tuning in to this episode of Profits in Practice! If you found today's conversation helpful:

• Subscribe to the podcast so you never miss an episode.

• Leave a review to help us reach more physicians.

• Share this episode with a colleague who could benefit.

• Physicians and practice managers learn more here: webbcfoforphysicians.com.

• Business owners who want clear numbers, predictable cash flow, and better decisions, learn more here: webbcfo.com.

In this episode of Profits in Practice, host Sarah Webb sits down with Dr. Marc Cromie of Chattanooga Allergy Clinic to talk about the marketing strategies that helped grow his practice from a single office into a multi-location regional brand. Dr. Cromie shares how early TV appearances, physician outreach, and community involvement built trust and name recognition long before digital marketing became the norm.

The conversation explores how the practice now combines social media, online advertising, AI-powered patient scheduling, and direct-to-physician marketing to continue driving growth. Dr. Cromie also explains why patient experience remains the foundation of every successful marketing effort, from front desk interactions to long-term relationships with families across generations.

If you're a physician looking to grow your practice, strengthen referrals, or improve brand awareness in your market, this episode offers practical insights from someone who's built it successfully over decades.

Let's Connect

Thanks for tuning in to this episode of Profits in Practice! If you found today's conversation helpful:

• Subscribe to the podcast so you never miss an episode.

• Leave a review to help us reach more physicians.

• Share this episode with a colleague who could benefit.

• Physicians and practice managers learn more here: webbcfoforphysicians.com.

• Business owners who want clear numbers, predictable cash flow, and better decisions, learn more here: webbcfo.com.