What happens when a podcast becomes more than just content and turns into a powerful marketing engine for your brand?

In this episode, Darcy Milne, founder of Pro Podcast, sits down with Mike Dickson, Head of Sales & Marketing at [axr] Recruitment & Search and host of Your Future in Sales & Marketing, to explore how AXR leveraged podcasting to grow its influence, engage its audience, and even launch a second successful show.

With over 100 episodes and a thriving library of video highlights, Mike shares the strategies that helped position AXR as thought leaders in their space.

From keeping the process simple and stress-free to recording episodes in front of live audiences, this conversation gives valuable insights for marketers, CEOs, and business owners ready to amplify their brand through podcasting.

Learn More:

[axr] Recruitment & Search

Mike Dickson on LinkedIn

Pro Podcast Website

Pro Podcast Instagram

Darcy Milne on LinkedIn

Podcasts are no longer just a nice-to-have; they’re becoming a core part of the marketing mix. Hear real-life examples of brands and business leaders using podcasts to accelerate their goals, including..

• Monique Knoblanche, who shares how podcasting transforms one piece of content into many, as Executive Manager of Content Marketing at REA Group

• Mike Dickson discusses how LinkedIn has become a key driver of growth as a Recruiter, Career Enabler, and Host of Your Future in Sales & Marketing.

• 
  Lara Nercessian explains how podcasting accelerated her business success as a Psychology & Mindset Expert, Keynote Speaker, and Host of The Boss in Heels Podcast.

• And Elle Beattie reveals why downloads aren’t the only measure of a podcast’s impact as Managing Producer at Nova.

Ready to achieve your own podcasting success? Pro Podcast Studios and Production is here to help.