What does podcasting look like inside one of Australia’s most influential digital brands?

In this episode, Darcy Milne, founder of Pro Podcast, sits down with Monique Knoblanche, Executive Manager of Content Marketing at REA Group, to explore how realestate.com.au has embedded podcasting into its content strategy to build trust, spotlight internal experts, and engage audiences at scale.

From launching Real Talk to driving value across LinkedIn, video, live events, and even commercial partnerships, Monique unpacks the approach that’s helped make podcasting a sustainable and strategic asset for the business.

If you’re a marketer, content lead or brand strategist looking to make podcasting work harder for your business, this episode is packed with practical insights and proven tactics.

Learn More:
⁠Real Talk Podcast
⁠Monique Knoblanche on LinkedIn
⁠⁠⁠Pro Podcast Website⁠

⁠Pro Podcast Instagram ⁠

⁠Darcy Milne on LinkedIn

What happens when a podcast becomes more than just content and turns into a powerful marketing engine for your brand?

In this episode, Darcy Milne, founder of Pro Podcast, sits down with Mike Dickson, Head of Sales & Marketing at [axr] Recruitment & Search and host of Your Future in Sales & Marketing, to explore how AXR leveraged podcasting to grow its influence, engage its audience, and even launch a second successful show.

With over 100 episodes and a thriving library of video highlights, Mike shares the strategies that helped position AXR as thought leaders in their space.

From keeping the process simple and stress-free to recording episodes in front of live audiences, this conversation gives valuable insights for marketers, CEOs, and business owners ready to amplify their brand through podcasting.

Learn More:

[axr] Recruitment & Search

Mike Dickson on LinkedIn

Pro Podcast Website

Pro Podcast Instagram

Darcy Milne on LinkedIn

Podcasts are no longer just a nice-to-have; they’re becoming a core part of the marketing mix. Hear real-life examples of brands and business leaders using podcasts to accelerate their goals, including..

• Monique Knoblanche, who shares how podcasting transforms one piece of content into many, as Executive Manager of Content Marketing at REA Group

• Mike Dickson discusses how LinkedIn has become a key driver of growth as a Recruiter, Career Enabler, and Host of Your Future in Sales & Marketing.

• 
  Lara Nercessian explains how podcasting accelerated her business success as a Psychology & Mindset Expert, Keynote Speaker, and Host of The Boss in Heels Podcast.

• And Elle Beattie reveals why downloads aren’t the only measure of a podcast’s impact as Managing Producer at Nova.

Ready to achieve your own podcasting success? Pro Podcast Studios and Production is here to help.