Can podcasting really help construction and industrial brands build trust, authority, and clients? In this episode, Wes Towers of Uplift 360 shares how authentic conversations, not polished marketing fluff, are becoming one of the most powerful tools for business growth.

Wes breaks down how he accidentally became a podcaster, why construction audiences value honesty over perfection, and how podcast clips and short-form content are driving discoverability in today’s “search everywhere” world.

If you’re a business owner, marketer, or podcaster trying to stand out in an AI-saturated content landscape, this conversation is packed with practical insights on podcasting for marketing, brand building with podcasting, and using authentic content to attract clients.

Topics covered include:

• Why authenticity beats overproduced marketing
• Building trust with podcasting
• Turning one podcast into dozens of marketing assets
• How podcast clips drive discoverability
• Podcasting for construction & industrial brands
• Search Everywhere Optimization vs traditional SEO
• Why storytelling still wins in long-form content
• The reality of entrepreneurship behind the scenes
• How to find your voice as a podcaster

Whether you're launching a podcast for your business or trying to improve your content strategy, this episode offers actionable advice for using podcasting as a serious business asset.

If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you! Click the link to sign up for a time.
https://pedalstomperproductions.as.me/no-pitch

Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox.
https://www.pedalstomperproductions.com/

Want to start your own podcast? Go here!

You can book time in our studios here

Want to read about this? Check the blog!

What does it really take to build a podcast that drives real business results?

In this episode, we sit down with Seth Goldstein, a podcaster, digital marketer, and founder of Goldstein Media to break down what actually works in podcasting for marketing.

From his early days in high-pressure journalism to launching multiple podcasts (and pivoting when things didn’t work), Seth shares hard-earned lessons about brand building with podcasting, avoiding burnout, and why most podcasts fail after just 10 episodes.

We dive into:

• Why you NEED a plan (but not a rigid one)
• How to pivot your podcast when it’s not working
• The truth about podcasting as a client attraction tool
• Why authenticity beats perfection every time
• How AI is shaping the future of podcasting (without replacing it)

If you’re a small business owner or marketing manager, this episode is packed with actionable insights to help you turn your podcast into a marketing engine that attracts clients and builds your brand.

If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you! Click the link to sign up for a time.
https://pedalstomperproductions.as.me/no-pitch

Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox.
https://www.pedalstomperproductions.com/

Want to start your own podcast? Go here!

You can book time in our studios here

Want to read about this? Check the blog!

What happens when your podcast stops being “just for fun”… and starts becoming a real business?

In this episode, Josh sits down with John Taylor to unpack the moment many podcasters don’t see coming when audience growth, sponsorships, and real revenue enter the picture. If you’re a business owner or marketing manager using podcasting for marketing, this conversation will completely shift how you think about growth.

John shares how his first podcast went from casual conversations to attracting wineries, sponsors, and ultimately turning into a revenue-generating platform. But the real gold? His insights on how podcast discoverability has changed in the age of AI and why traditional keyword strategies are no longer enough.

You’ll learn why modern search is driven by problem-solving (not just keywords), how to position your podcast as part of your marketing stack, and what it actually takes to grow your audience consistently.

If you’re serious about brand building with podcasting, client attraction podcasting, and making your show work as a business asset this episode is for you.

What You’ll Learn:

• When a podcast becomes a business (and how to recognize it)
• Why storytelling is the key to audience connection
• How AI is changing podcast discoverability
• The shift from keyword stuffing to problem-based search
• How to position your podcast inside your marketing funnel
• Why most podcasts struggle to grow and how to fix it

If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you! Click the link to sign up for a time.
https://pedalstomperproductions.as.me/no-pitch

Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox.
https://www.pedalstomperproductions.com/

Want to start your own podcast? Go here!

You can book time in our studios here

Want to read about this? Check the blog!