We've reached the end of Season two, but are by no means slowing down. Here's what we're going to be up to over the next few months between seasons.

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One in ten music albums makes its money back. The same is true for startups and movies. But what about podcasts?

Is it possible for any of us to create a successful show? Or are the odds always going to be stacked against us, with only a tiny fraction of shows breaking through to the mainstream?

In this episode, we break down the odds behind creating both a successful show and a successful career as a creator, and explore exactly what you can do to stack the deck in your favour.

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Topics Covered

00:00 The odds of success as a creator
04:59 The data behind exceptionally successful podcasts
13:21 Why you should quit more projects (and podcasts)
21:19 The traits of exceptional podcasts
31:56 Increasing your luck surface area
37:42 The traits of exceptional creators
47:47 Tapping into your unique personal genius

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources

Brandon Sanderson Lecture Series
Nathan Barry
Seth Godin
Shaan Puri
Jason Roberts
Ozan Varol
Awaken Your Genius
The Tim Ferriss Show
Acquired
My First Million
Podcast Movement Conference

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Over the past year, median podcast growth rates were nearly flat. In other words, the typical show experienced almost zero growth over the previous 12 months.

If you’ve been in podcasting for a while, this might correspond with your feeling that it is harder to grow today than it once was. And yet… while growth may have slowed for the typical show, there are others that are unlocking more and faster growth than ever before.

So what’s going on here? And what do we as creators need to do to tap into the potential for growth that exists?

📊 What did you think of this episode? Click to cast your vote:
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Topics Covered

00:00 Is It Harder To Grow Now?
01:56 Growing in 2008 vs 2025
03:49 What the data says about growth rates
08:33 Two reasons it might be harder to grow now
13:14 The two types of competition today
15:56 Keeping up with changing tastes and expectations
21:38 Diagnosing your growth problem
24:55 A tried and true way to differentiate
28:35 Opportunities to grow a podcast today
33:49 A sneaky approach to testing big changes
35:16 The worst thing that can happen to your show
38:43 The opportunities of podcasting for your business

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resources

• The Tim Ferriss Show
• This American Life
• Mel Robbins’ podcast
• Headliner
• Descript
• The Law of Shitty Click Throughs by Andrew Chen
• Atomic Habits by James Clear

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