Tatum Beck joins Pitch & Tell for an honest conversation about what it really takes to build a career as a full time influencer in today’s social media world.
With more than 3 million followers across platforms and currently appearing on Fear Factor, Tatum opens up about the reality behind viral content, brand deals, PR relationships, online criticism, creator burnout, and the pressure of constantly living life online.

In this episode, Tatum shares:
• How she accidentally started her influencer career during COVID
• The truth about brand deals, rates, gifting, and managers
• Why engagement matters more than follower count
• The pressure and anxiety that comes with social media
• How influencers actually work with PR agencies and brands
• Why authenticity matters more than trends
• The emotional side of being publicly judged online
• How she balances content creation with real life

Robyn Patterson and Tatum also dive into the evolution of influencer marketing and why creators have become one of the most valuable tools in modern PR strategy.

Follow Tatum Beck:
TikTok: @tatumbeck
Instagram: @tatum_beck

In this episode of Pitch & Tell, Robyn Patterson sits down with Stephanie Clark, Executive Vice President at Havas Red, for an inside look at how public relations has evolved from traditional media outreach into culture-driven storytelling powered by influencers, experiential marketing, podcasts, and digital media.

Stephanie shares her journey from Arizona State’s Walter Cronkite School to helping launch the Phoenix office of Havas Red and eventually leading campaigns for nationally recognized consumer brands across beauty, hospitality, food & beverage, tech, and lifestyle.

The conversation dives into:

• How PR has changed over the last decade
• Why influencer marketing now plays such a major role in campaigns
• What brands need to do to actually stand out today
• The impact AI is having on communications and media
• The difference between local PR and national brand strategy
• Behind-the-scenes stories from working with Patrón, Coachella, Heidi Klum’s Halloween party, and more
• Why relationships still matter in a rapidly changing industry

Follow Mack Media Relations: @mackmediarelations
Follow Robyn Patterson: @robynmpat

What does it take to turn a simple idea into one of Arizona’s most iconic destinations?

In this episode of Pitch and Tell, Robyn Patterson sits down with Perry Rea, founder of Queen Creek Olive Mill, to break down how he built one of the largest olive oil producers in the country right here in Arizona.

Perry shares the unexpected moment that sparked the idea, how a background in the automotive industry translated into building a farm based business, and why storytelling not selling is the key to long term success.

They also get into:
How the Olive Mill became a true agritourism experience
Why consistency in PR and media exposure matters more than viral moments
The philosophy of if you tell the story right you do not have to sell
Building a brand rooted in authenticity family and product integrity
What is next including a new concept coming to Arcadia

If you are building a brand, this episode is a masterclass in turning a product into an experience and using media the right way.

Follow Mack Media Relations: @mackmediarelations
Follow Robyn Patterson: @robynmpat