What does it take to deliver truly unforgettable service? In this Playmakers Replay episode of the Paradigm Playbook Podcast, hosts David Kozak and Steve Cook unpack the powerful concept of Unreasonable Hospitality—inspired by the legendary Eleven Madison Park.

Discover how going the extra mile can transform customer relationships, build loyalty, and set your sports business apart. From small, thoughtful gestures to strategic culture shifts, learn practical ways to elevate every customer interaction.

Tune in for real-world insights, actionable strategies, and stories that prove hospitality isn’t just good manners—it’s good business.

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🎙️ Join host Steve Cook alongside Bruce Cook as they dive into the dynamic world of sponsorships and partnerships in business. 🤝 From small entrepreneurial ventures to high-level sponsorships, they share real-world insights and proven strategies to help you elevate your brand and unlock new revenue opportunities.

Discover how to:

• Build meaningful, lasting partnerships
• Leverage storytelling to attract and retain sponsors
• Communicate effectively to maximize ROI
• Tap into unrecognized revenue streams

Whether you're part of a growing organization or an established brand, this episode offers actionable takeaways to help you master the art of sponsorships in today’s competitive landscape.

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🎙️ In this episode of Paradigm Playbook, host Steve Cook and co-host Christie Copeland break down what it really takes to build and train a high-performing team. From developing consistent communication strategies to leveraging tech and creating dynamic handbooks, they share real-world insights that apply across sports, business, and beyond.

👥 Learn how to:

• Train employees effectively in any setting
• Communicate with clarity and consistency
• Build a scalable training framework
• Use your handbook as a living, evolving tool

Plus, get the inside scoop on their upcoming training workshop in Orlando!

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