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In this episode of PROpulsion LIVE, we sit down with SEO coach and digital strategist Carla dos Santos to unpack the changing search landscape. With AI Overviews, featured snippets, and Google answering questions without a single click — how can businesses stay visible?

Carla shares 20+ years of experience in the digital world and breaks down what these changes mean for your brand, your website, and your long-term visibility.

We explore:
🔍 Why "clicks" aren't the only metric that matters anymore
📈 How to build topical authority and E-E-A-T (Experience, Expertise, Authoritativeness, Trust)
🧠 The SEO mindset shift needed to stay relevant in an AI-first world
✨ Strategic actions you can take right now to future-proof your content

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🔗 Related Links:
• Carla's Article on Zero-Click SERPs: https://theseocoach.co.za/seo-news/se...

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BUY PROPULSION TECH TICKETS HERE:
https://www.propulsion.co.za/propulsi...


AI TRAINING:
https://www.propulsion.co.za/propulsi...

TAXSPACE WEBINAR:

https://us02web.zoom.us/webinar/register/WN_3vkHSB2WR5qxGTFCk2Pbpw#/

📊 Take the Professional Practice 10.0 Scorecard:
🎯 https://www.propulsion.co.za/scoreyt (https://www.youtube.com/redirect?even...)

📘 Get the Financial Advisor Playbook
• Physical Book: https://www.takealot.com/the-financia.. (https://www.youtube.com/redirect?even...) .
• Digital Copy on Amazon:

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What happens when a financial planner goes full Iron Man, blending cutting-edge tech with powerful human connection? In this episode of PROpulsion LIVE, Francois sits down with Andy Hart, creator of Humans Under Management, to unpack what it really means to be a "bionic adviser."

We explore the human skills that tech will never replace, the behavioural traps clients fall into (and how to help them out), and why some of the industry’s most beloved compliance concepts might just be… imaginary dragons.

If you're a financial planner wondering where you still add value in an AI-powered world—this one’s for you.

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BUY PROPULSION TECH TICKETS HERE:
https://www.propulsion.co.za/propulsion-tech/


AI TRAINING:
https://www.propulsion.co.za/propulsion-ai-training-for-financial-advisers-a-gentle-introduction/


📊 Take the Professional Practice 10.0 Scorecard:
🎯 https://www.propulsion.co.za/scoreyt (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHg2OGxxNnM5dnc2RHNyS1VYUHByWkt3Z3c1QXxBQ3Jtc0tteXhsTXljTDk1MU4zdEVwalZHbjVOVk1oQ3pscUhzYTdzOXYwTldFOTd4dm8wd1BPd2hHcVVhRUJHTUxNaVJFdHFyREdRUVh1X3VsWFlhRWNuWXhvU3d3cndYN1FUZ3dLdHpVeDFVUXYwdFF1OU00Zw&q=https%3A%2F%2Fwww.propulsion.co.za%2Fscoreyt&v=AhIZhCf3kYk)

📘 Get the Financial Advisor Playbook
• Physical Book: https://www.takealot.com/the-financia.. (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbElvbmhFV2xjYVdQeThzUWFRdGV5ejhxeVdYQXxBQ3Jtc0tuVUNzUE9NMHhDLWZ5V1ZoM1N3UTRHQ1plZXZiMmd2VWhxWldMRlNCZ2U3ZmlXN0x5UHV3UE9PMFVqQk44Y1pHajlKb2dkNk1NXzU3dVhDTTV4aUFFWDA5ZEZTNDNnOUhsUm1UVGZySlROdzN3bjFMSQ&q=https%3A%2F%2Fwww.takealot.com%2Fthe-financia..&v=AhIZhCf3kYk) .
• Digital Copy on Amazon: https://www.amazon.com/dp/B0D8BL2CGH (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFVtc3ZlOU1XUDlUeWEzc0RKWGphZTVHYUJUUXxBQ3Jtc0ttWlI2SkJnMF9SVnN3ZHlodVVITlg0aDlNeXJjZ3IzS2JaZ2NTemM5TFM1N2pHRDUzUHZLSnV3cWtxTTVxYmhZZWFSNmcwLVI0bjl0dGctZkNmZkoxOENwczlCLUQxeER4VGN4MEFPQlhiNW5qNTcxRQ&q=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0D8BL2CGH&v=AhIZhCf3kYk)

🌐 Learn more about PROpulsion
👉 https://www.propulsion.co.za/community (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa21TMUtzR3E2N2xySFlIZXZ0OUlDVm4xM3pqQXxBQ3Jtc0tuU2FlNklDUE9sLW1YTkl1eWlIUTZ1bjN0bi1PWVMzdk1CRWdkTmpVZnVvNk4xUnM2dWZXOFh5MkN2WHR3aDZwekwxWkl1dUpUYTJqYndEQWc0em5ManBDbG9KbDZQdWx1WS1PY3ZtQUhxQ3ZscDNoTQ&q=https%3A%2F%2Fwww.propulsion.co.za%2Fcommunity&v=AhIZhCf3kYk)

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💬 Leave us a comment or question below – we’d love to hear from you!
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Disclaimer: Views expressed by guests are their own and do not necessarily reflect those of PROpulsion.

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In this episode of PROpulsion LIVE, we sit down with Sharon Moller, Financial Planning Coach at Old Mutual Wealth, to explore a critical question: in a world where AI can do almost everything… what’s left for human financial planners to do?

Sharon believes the answer lies in coaching—not the problem, but the person.

With 19 years of experience and deep coaching expertise, Sharon shares how planners can use tools like budgeting, cash flow modelling, and goal setting as powerful coaching opportunities. You'll hear real examples, gain practical tips, and walk away inspired to deliver the kind of value that no AI ever could.

Whether you're a seasoned planner or just starting out, this conversation will help you reimagine your role in a high-tech, human-first future.

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BUY PROPULSION TECH TICKETS HERE:

https://www.propulsion.co.za/propulsion-tech/

AI TRAINING:

https://www.propulsion.co.za/propulsion-ai-training-for-financial-advisers-a-gentle-introduction/

📊 Take the Professional Practice 10.0 Scorecard:
🎯 https://www.propulsion.co.za/scoreyt

📘 Get the Financial Advisor Playbook
• Physical Book: https://www.takealot.com/the-financia...
• Digital Copy on Amazon: https://www.amazon.com/dp/B0D8BL2CGH

🌐 Learn more about PROpulsion
👉 https://www.propulsion.co.za/community

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💬 Leave us a comment or question below – we’d love to hear from you!
🔔 Don't forget to subscribe and turn on notifications for future episodes.

Disclaimer: Views expressed by guests are their own and do not necessarily reflect those of PROpulsion.