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Ops & Impact

Ops & Impact

De : Michael Reynolds
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 Ops & Impact is the show built for the independent financial advisor ready to level up and build the lifestyle practice of their dreams. We focus on operations, processes, and technology to help you run your independent financial advisory practice efficiently and effectively ("Ops") while also helping you learn to be a better marketer to attract new clients ("Impact"). Join Michael Reynolds, a practicing financial advisor and RIA owner, for a weekly dose of guidance and support as you build your lifestyle RIA.© 2026 Direction Economie Management et direction
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    Épisodes
    • SEO Strategies for "Bucket 2" – National With a Strong Niche

      SEO Strategies for "Bucket 2" – National With a Strong Niche
      Jan 23 2026

      SEO and marketing works differently if you are nationally focused with a strong niche.

      Today we will discuss what to do if you're in "bucket 2" and how to use SEO (including when not to use it).
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      13 min
    • SEO Strategies for "Bucket 1" – Local Search

      SEO Strategies for "Bucket 1" – Local Search
      Jan 16 2026

      In a previous episode, we talked about the importance of defining which "bucket" your RIA falls into for SEO and marketing.

      Today we will discuss specific strategies for SEO if you focus in your local market (bucket 1).
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      19 min
    • How to Choose the Right "Bucket" for Your SEO (and Marketing) Strategy

      How to Choose the Right "Bucket" for Your SEO (and Marketing) Strategy
      Jan 9 2026

      So many financial advisors are concerned about their SEO and they often jump straight to questions like "how do I increase my SEO?" without first defining their marketing focus.

      We'll talk about how choosing the right "bucket" for your RIA is an important first step before executing any SEO or marketing tactics.
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      10 min
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