Is Meta's Muse the killer app for AI shopping? Leighton Taylor and Patrick Rice test Muse's Shopify and Shop Pay checkout firsthand, break down where it falls short (slow browsing, missed upsells, and a bias toward big brands), and explain how Shopify store owners can get their products ready for Muse and other AI shopping agents.

Links Mentioned

• Muse by Meta: https://ai.meta.com/muse/download/
• Shopify Help: Meta as an AI channel in Agentic Storefronts: https://help.shopify.com/en/manual/online-sales-channels/agentic-storefronts/meta
• Facebook & Instagram by Meta (Shopify app): https://apps.shopify.com/facebook
• Shop Pay: https://www.shopify.com/shop-pay
• Stripe Link: https://link.com
• Google Merchant Center: https://merchants.google.com
• Land of a Thousand Hills Coffee: https://www.landofathousandhills.com
• SURI Sustainable Electric Toothbrush: https://www.trysuri.com

Watch This Episode on YouTube

• https://www.youtube.com/watch?v=vkAl2CcMYY0

Chapters

• 0:00 Intro
• 1:27 Muse as a Personal Agent
• 2:41 Trusting Meta With Your Data
• 3:41 Why Agent Shopping Feels Slow
• 5:54 Buying a Toothbrush With Shop Pay
• 7:09 Ordering Coffee Through Muse
• 10:55 Where Muse Misses the Upsell
• 11:27 Who Is Meta's Real Customer?
• 13:00 Quick Reorders vs. Big Purchases
• 15:54 Shop Pay, Stripe Link, and Amazon
• 17:14 Why Muse Favors Big Brands
• 18:13 Patrick Gets Blocked by Amazon
• 20:07 Tracking Muse Orders
• 22:31 Getting Your Store Ready
• 23:12 Product Feeds and Feed Hygiene
• 25:37 The Three Places Muse Looks
• 26:50 Optimizing 6 to 12 Months Out
• 28:19 Descriptions and Category Metafields
• 30:20 Muse Beyond Shopping
• 31:09 Why Merchants Should Experiment
• 32:11 Wrapping Up

Book a Call

• Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call
• Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast

Work with Us

• Work with Patrick (SEO and Google Ads): https://patrickriceco.com/
• Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io

You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.

Email marketing specialist Mel Driver breaks down the Klaviyo flows every Shopify store needs, the open and click-through rates worth aiming for, and how often to email your list. She also covers segmentation, selling subscriptions, cashback loyalty, SMS, and the most common Klaviyo account mistakes.

Links Mentioned

• Mel Driver: https://meldriver.co
• Klaviyo: https://www.klaviyo.com
• Redeemly (affiliate link): https://apps.shopify.com/cashback-redeemly?sref=rl_QMs4GlR5

Watch This Episode on YouTube

• https://www.youtube.com/watch?v=TTyGr9-LHBo

Chapters

• 0:00 Intro
• 0:32 From Skincare Brand to Klaviyo
• 4:43 Core Flows Every Store Needs
• 7:21 Anniversary and Birthday Flows
• 10:18 Why Mel Skips Split Tests
• 11:40 Open and Click-Through Benchmarks
• 13:30 Campaigns and Engaged Segments
• 16:41 How Often to Email Your List
• 17:18 Writing Emails People Open
• 21:20 How to Think About Unsubscribes
• 22:59 Selling Subscriptions With Email
• 25:33 Cashback vs. Points Loyalty
• 28:12 Segments Worth Building
• 29:49 Where SMS Fits
• 31:03 Common Klaviyo Account Mistakes
• 34:56 Flows Based on Purchases
• 37:12 Wrapping Up

Book a Call

• Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call
• Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast

Work with Us

• Work with Patrick (SEO and Google Ads): https://patrickriceco.com/
• Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io

You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.

One Shopify store we work with had more than 65% of its traffic coming from bots, and it's a growing problem that skews analytics, burns through app credits, and can even lead to a cloned copy of your store. Leighton Taylor and Dave Tanguay break down how they fight Shopify bot traffic with Cloudflare O2O, AI-written security rules, and ongoing monitoring for clone sites.

Links Mentioned

• Blockify Fraud Filter & Blocker (Shopify app): https://apps.shopify.com/blockify
• Boxify (shipping rate calculator for Shopify): https://apps.shopify.com/boxify
• Cloudflare: https://www.cloudflare.com/
• Cloudflare O2O for Shopify (setup guide): https://developers.cloudflare.com/cloudflare-for-platforms/cloudflare-for-saas/saas-customers/provider-guides/shopify/
• Recon Brand & Clone Protection: https://recon.bot/

Watch This Episode on YouTube

• https://youtu.be/LOlLfAohPUM

Chapters

• 0:00 Intro
• 0:34 Meet Dave Tanguay
• 1:40 Bots From Singapore and China
• 2:26 What Bot Traffic Costs You
• 4:13 Cloned Stores and Missing Orders
• 5:01 Why Blocking Countries Stopped Working
• 5:46 Switching to Cloudflare's Free Plan
• 6:58 What Cloudflare O2O Is
• 8:25 Blockify vs. Cloudflare in Plain English
• 10:30 Challenging Every Checkout
• 11:30 An Arms Race With Bots
• 12:55 Letting Good Bots Through
• 14:09 Moving Your DNS to Cloudflare
• 16:00 Why Not to DIY Your DNS
• 17:37 Doesn't Shopify Already Use Cloudflare?
• 19:07 Using AI to Write the Rules
• 22:47 How We Spotted a Clone Site
• 25:15 Tools That Watch for Clones
• 27:52 Signs You Have a Bot Problem
• 28:17 Wrapping Up

Book a Call

• Book a Call with Patrick: https://calendly.com/patrickriceco/strategy-call
• Book a Call with Leighton: https://cal.com/leightontaylor/discovery-call?utm_source=podcast

Work with Us

• Work with Patrick (SEO and Google Ads): https://patrickriceco.com/
• Work with Leighton (Shopify Store Builds, Migrations, & Ongoing Support): https://envision.io

You may notice that our content sometimes includes affiliate links or sponsored content. We may receive compensation for this type of content, which supports the work we do at no cost to you.