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Novel Marketing

Novel Marketing

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 The longest-running book marketing podcast in the world is now on YouTube. Novel Marketing is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self-publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

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Copyright 2026 Novel Marketing
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  • Your Friends Lied About Your Book Cover

    Your Friends Lied About Your Book Cover
    Mar 25 2026
    Your author friends are lying to you about your book cover.Well, not on purpose. They can’t help it.When authors are trying to pick a book cover, they often ask their friends which cover they like best. But that strategy doesn’t work because your friends look too closely. They think about your feelings. They vote based on which cover has more votes.But your cover isn’t for your friends.It’s for strangers.In this week’s episode, we unpack why beautiful covers, which are loved by your friends, fail to help your book sell. You’ll hear how one author made his losing ads profitable without rewriting a single word of his book.You’ll learn: -What makes a cover “good” -How you can get accurate data on what will make readers click to buy -How much you’ll need to spend to get a cover that sellsIf your ads aren’t working, it may be time to examine the elements of your cover. Listen in or read the blog version to find out how.Times:0:00 - Why your friends are lying about your book cover1:42 - JA Webb\'s story: great writing, bad discoverability4:29 - How a professional cover attracted the wrong readers11:32 - How split testing led to the right cover22:24 - Landing pages and building your email list28:38 - Targeting the right audience on Facebook39:37 - The real cost of split testing41:22 - Why simple AI-generated covers often win43:06 - Show wrap-upBLOG VERSION: https://www.authormedia.com/your-friends-lied-about-your-book-cover/PATRON TOOLBOX: https://www.authormedia.com/patron-toolbox/PATREON: https://www.patreon.com/c/novelmarketingHost: Thomas Umstattd Jr.Guest: J. A. Webb#BookMarketing #IndieAuthors #PublishingIndustry

    Hosted on Acast. See acast.com/privacy for more information.
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    44 min
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