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No Strings Attached

No Strings Attached

De : Roger Magalhaes
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Stories, laughs, and screw-ups...

Honest conversations about business, reinvention, and the pursuit of the American Dream — from someone who's lived all three.


Whether you're a small business owner, an entrepreneur finding your footing, a trade professional, or someone who simply loves real stories from real life — you're in the right place.


I'm your host, Roger Magalhães — Brazilian-born. Boston-bred. Florida-based. Entrepreneur, speaker, storyteller, and author of Nobody Told Me That. Founder of Shades In Place, Trading Up Consulting, and partner at BlindsOnline.com.


This show is my way of sharing what I've learned, what I've lived, and what I'm still figuring out. No fluff. No filters. Just real conversations that might help you find your own place under the sun.


If you like stories with a Brazilian accent and the occasional bad pun — you're definitely in the right place.


Whether you're tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee — thank you for being here.


Let's get real… with no strings attached.



© 2026 No Strings Attached Art Direction Economie Management et direction Sciences sociales
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  • #30 (Spotlight) - The Self Appointed Drapery Guru — with Mark Koperweis

    #30 (Spotlight) - The Self Appointed Drapery Guru — with Mark Koperweis
    Jun 16 2026

    Send Us Your Questions & Feedback!

    Most people think window treatments are “just a rod and some fabric” until they watch a real pro work. We’re joined by Mark Koperweis, better known as the Drapery Guru, to unpack what elite drapery installation actually looks like and why the smallest details decide whether you earn referrals or refunds.

    Mark walks us through his path from learning fabrics and saying yes to early jobs, to becoming the installer other designers and workrooms trust when perfection matters. We talk about the hidden value of showing up on time, protecting the home, keeping a clean site, and making every measurement and bracket feel intentional. If you’re in a trade business, home services, or any client-facing work, the principles translate: standards create trust, and trust creates pricing power.

    We also get technical on Lutron shades, motorized roller shades, and Lutron drapery tracks. Mark explains why luxury shading projects are rarely simple, how recessed pockets and corner conditions force real engineering decisions, and how shading ties into lighting control and home automation systems. A big theme is partnerships: electricians and AV companies often win the early scope, then Mark steps in for custom draperies, Roman shades, and the fabric work they don’t want to touch.

    Along the way we hit real-world business lessons, from billing product up front for healthier cash flow to preventing fabric disasters like gravity wrinkles, plus why steaming is quality control, not a cosmetic extra. If you want more honest conversations about business reinvention, craftsmanship, and building something that lasts, subscribe, share this with a friend in the trades, and leave a review with your biggest takeaway.

    🎙️ No Strings Attached — with Roger Magalhães


    🎧 Show Sponsor BlindsOnline.com
    📚 FREE Download - How To Say Yes Before You're Ready

    Blogs:

    📩 Keep It Simple - E-commerce
    📩 We Dress Naked Windows - Window Coverings
    📩 Trading Secrets - Trade
    📩 Stories in Motion - Business & Life

    📚 Book Nobody Told Me That

    Social Media:

    IG * FB * LI * YT * WEB * Email
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    54 min
  • #29 - The Three Types of Decision Makers - Which One Are You?

    #29 - The Three Types of Decision Makers - Which One Are You?
    Jun 9 2026

    Send Us Your Questions & Feedback!

    Three years ago, my wife and I packed up our life in Boston and moved to Florida. No five-year plan. No spreadsheet of pros and cons. Just a gut feeling and a decision to go.

    This episode is about that move — but it's really about something bigger: the three types of people when it comes to change.

    The first one plans everything before they act. The second one plans so much they never move at all. The third one jumps in and figures it out on the way down. I'm the third type. Always have been.

    I get into the goods, the bads, and the ugly of starting over: keeping my 17-year Boston business alive from 1,200 miles away, learning to delegate when I thought nobody could do it better than me, walking into a more competitive market where literally nobody knew my name, and discovering a whole world of window treatments I'd never even heard of (hello, hurricane shutters and retractable awnings).

    Here's the heart of it: there's no right or wrong way to face change. There's just knowing who you are and acting like it.

    In this episode:

    • The three mindsets people bring to risk and opportunity
    • What it really takes to run a business long-distance
    • Why letting go (delegating) was harder than the move itself
    • Building a network and referrals from zero in a brand-new market
    • The Brazil deal that taught me "no risk, no upside"
    • The Florida surprises I never planned for

      #Delegation #RemoteBusiness #FloridaBusiness #PodcastLife #MindsetMatters #RiskAndReward #SmallBusinessDecisions
    🎙️ No Strings Attached — with Roger Magalhães


    🎧 Show Sponsor BlindsOnline.com
    📚 FREE Download - How To Say Yes Before You're Ready

    Blogs:

    📩 Keep It Simple - E-commerce
    📩 We Dress Naked Windows - Window Coverings
    📩 Trading Secrets - Trade
    📩 Stories in Motion - Business & Life

    📚 Book Nobody Told Me That

    Social Media:

    IG * FB * LI * YT * WEB * Email
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    18 min
  • #28 (Spotlight) - You Can Either Complain or Change — with Jessica Harling

    #28 (Spotlight) - You Can Either Complain or Change — with Jessica Harling
    May 17 2026
    Send Us Your Questions & Feedback!Some people get into business because they love the work — they're great with their hands, they can produce something beautiful — but the business side feels like a foreign language. Other folks come straight out of Corporate America loaded with business knowledge but couldn't install a blind to save their life. Most of us are missing something.This week, Roger sits down with Jessica Harling of Behind the Design to talk about how you fill in the gaps you didn't even know you had.Jessica's a fourth-generation member of a family design business that's been running since 1936 — and she's spent the last decade helping flooring, furniture, window covering, and interior design companies fix the two things that quietly hold them back: people problems and process problems.In this conversation, Roger and Jessica get into:Why so many business owners are brilliant at their craft but stuck on the business itselfThe "easy industry" myth — and why everyone who believes it changes their mind in about 90 daysHow a former teacher and theater kid ended up coaching design-trade companies (and why observation is an underrated business skill)What a 30-day company audit actually uncovers when an outsider looks inWhy creative breaks and stepping away aren't slacking off — they're how you actually solve the problemAnd the one piece of advice from Jessica's 101-year-old great-grandmother that's worth the whole episode: "You can either complain or change. Those are your choices — and it's in your control."If you've ever felt like you've hit a ceiling you can't explain, this one's for you.🎯 A Word About Jessica's Work — Behind the DesignIf anything Jessica said hit a little too close to home — that's not an accident. Behind the Design exists for the business owner who's great at the work but knows, deep down, that something in the running of the company isn't clicking.Their tagline says it best: rock solid operations, rockstar culture. And the way they get you there comes down to three things:Recruit — Done searching for a rockstar in a stack of résumés? They help you attract real design and trade talent — installers, project managers, salespeople.Train — Onboarding feeling overwhelming? They transfer knowledge faster so your people actually succeed in their roles.Refine — Are your processes running you? They build systems that actually work — documenting your procedures, streamlining your software, and dusting off the cobwebs that are quietly costing you.And it works. One client, Pamela Cole of Ampersand Design Group, says they turned 9-10 month projects into 3-4 months. Another, Rick Baker of Galaxy Draperies, called it a process problem they didn't know they had — until Behind the Design documented the whole thing and helped them grow fast.Not sure where your bottleneck actually is? Start with their free People or Process assessment — a quick way to identify the issue and get one step closer to fixing it.👉 Learn more and book a free consult at GoBehindTheDesign.com 📍 Chicago, IL · 📞 (847) 986-9168 Find them on Instagram, LinkedIn, Facebook, and YouTube @GoBehindTheDesignIf you're tired of complaining about the same problem — maybe it's time to change it.#NoStringsAttached #WindowTreatments #InteriorDesign #SmallBusiness #FamilyBusiness #BehindTheDesign🎙️ No Strings Attached — with Roger Magalhães 🎧 Show Sponsor BlindsOnline.com 📚 FREE Download - How To Say Yes Before You're ReadyBlogs:📩 Keep It Simple - E-commerce 📩 We Dress Naked Windows - Window Coverings 📩 Trading Secrets - Trade 📩 Stories in Motion - Business & Life 📚 Book Nobody Told Me That Social Media:IG * FB * LI * YT * WEB * Email
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    31 min
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