Send Us Your Questions & Feedback!

SUMMARY:

Are you a window covering installer or small business owner looking for practical ways to grow in 2026? In this episode, Roger Magalhães, shares real-world strategies for thriving in the competitive window coverings market. Discover why making small, strategic adjustments can lead to big results, and learn how to start your year strong without the pressure of unrealistic resolutions.

You’ll Learn

• Actionable Business Growth Tips: Simple, effective changes you can make right now to boost your window covering business.
• The “Go Left” Mindset: How thinking differently and making small pivots can help you overcome challenges and unlock new opportunities.
• Sustainable Resolutions: Ditch the overwhelm and focus on tweaks that actually stick in the fast-paced world of window coverings.

Learn how small changes can lead to greater efficiency, happier clients, and more sustainable growth... all delivered with Roger’s signature storytelling and practical wisdom.

Inspiring blog - click here

Book Recommendation - click here

#WindowCoverings #BusinessGrowth #InstallerTips #SmallBusinessSuccess
#2026Goals #GoLeftStrategy #HomeImprovement #EntrepreneurMindset
#WorkflowOptimization #WorkLifeBalance #NoStringsAttachedPodcast
#RogerMagalhaes #ShadesInPlace #TradeProfessionals #StorytellingInBusiness
#PodcastForInstallers

Listen now and start your year with a fresh perspective!

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

In this episode, Roger , window coverings expert, owner of Shades In Place & Trading Up Consulting, shares actionable goal setting strategies for business owners to grow in 2026. Discover how brand clarity, unified vision, and lessons from the window coverings industry can help you achieve your entrepreneurial goals.

Episode Highlights

• Goal Setting for Business Owners: Roger reveals his approach to setting clear, achievable business goals for 2026 and how these strategies have helped him succeed in window coverings, consulting, and beyond.
• Building Brand Clarity: Learn how Roger’s new HUB brings together his window coverings business, Trading Up Academy consulting, podcast, and book projects under one cohesive brand. Find out why clarity and alignment are essential for business growth.
• Window Coverings Industry Insights: Hear Roger’s perspective as a trusted window coverings dealer and installer, and how industry experience shapes his approach to business and goal setting.
• Entrepreneurial Journey: Roger discusses the evolution of his brand, the story behind his new personal logo, and how staying resilient and adaptable fuels long-term success.

Keywords: goal setting for business owners, window coverings expert, brand clarity, Roger Magalhaes, Trading Up Academy, business growth, 2026 goals, entrepreneurial journey, consulting, podcast, business tips, window coverings industry.

#GoalSetting #BusinessOwners #EntrepreneurJourney #BrandClarity #BusinessGrowth #2026Goals #WindowCoverings #Consulting #TradingUpAcademy #RogerMagalhaes #SmallBusinessTips #PodcastEpisode #Entrepreneurship #PersonalBranding #BusinessStrategy

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

Episode Overview

What does a canceled flight during a snowstorm have to do with running a successful window treatment business? Everything. In this episode, Roger shares a powerful story about loyalty, customer experience, and the choice every window treatment professional must make: compete on price or compete on value.

What You'll Learn

The Personal Story

• How Roger accidentally became a Delta loyalist (hint: it started with convenience, not intention)
• The Christmas 2022 snowstorm that changed everything
• Why Delta put him on a competitor's flight to take care of him
• The small gestures that create lasting loyalty: handwritten notes from pilots, surprise gift cards, and VIP treatment

The Business Lesson

• Why being the "cheapest option" attracts price shoppers who disappear at the first discount
• How to position yourself as the "Delta Airlines" of your market
• The difference between customers and loyal clients
• Why better margins and better clients go hand-in-hand

How do you want your window treatment business to be perceived in 2026?

As the cheaper alternative—or as the Delta Airlines of your market?

There's no wrong answer. But understand this: the cheapest option doesn't create loyalty. It creates price shoppers who question your expertise and vanish the second someone undercuts you.

Being the "Delta company" means raising the bar. Charging more, yes—but also earning better margins, attracting better clients, and building relationships rooted in trust.

Perfect For

• Window treatment installers tired of competing on price
• Blind and shade dealers ready to attract premium clients
• Installation professionals who want to elevate their client experience
• Anyone in the window covering industry wondering if loyalty programs actually work
• Trade professionals looking to end 2025 strong and start 2026 even stronger

Inspiring Blog: https://www.tradingupconsulting.com/building-customer-loyalty-premium-service/

Hashtags: #NoStringsAttached #TradingUpConsulting #TradingSecrets #WindowTreatment

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

Relocating a business isn't just about moving inventory—it's about rebuilding your entire operation while keeping clients happy across two states. In this raw, post-Thanksgiving episode, Roger Magalhaes shares the emotional and logistical reality of closing 20 years of business in Boston and starting fresh in Tampa.

In this episode, you'll discover:

✅ Business relocation strategies - How to manage clients in two states during a major transition
✅ Building a remote team - The people who became the backbone when everything else was chaos
✅ Surviving construction delays - Dealing with hurricanes, inspections, dust, and constant uncertainty
✅ The power of delegation - Why Roger's team (Ana, Lismar, Kevin, Mel, Ryan, Anthony, Doug) made survival possible
✅ Gratitude over grit - The lesson that courage alone isn't enough—you need community

Perfect for: Entrepreneurs relocating their business, window treatment professionals managing growth, or anyone navigating a major life transition who needs to hear they're not alone.

🎧 Listen now to learn why 2025 wasn't just challenging—it was emotional CrossFit, and how teamwork turned potential disaster into collective survival.

Key Takeaway:"We didn't make it because I'm tough. We made it because we are a team—a very audacious, slightly chaotic, deeply committed team."

Inspiring Blog - https://www.shadesinplace.com/window-treatments-team-gratitude-journey-2025/

Keywords: business relocation strategies, relocating a business, building a team after moving, window covering business challenges, entrepreneur transition stories, business move survival tips, Tampa business relocation

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

If you've ever said "Nobody will ever do this better than me," you're not alone and you're probably exhausted. In this honest episode, Roger Magalhaes shares the moment he finally let go of control and discovered that delegating isn't losing power, it's gaining freedom.

In this episode, you'll discover:

✅ How to overcome control issues in business - Why the "I'll do it myself" mindset is killing your growth
✅ Effective delegation strategies - What happened when Roger hired help and tasks came back faster, cleaner, and better
✅ The transformation after two years - How Lismar changed Shades In Place and gave Roger his life back
✅ Signs you need to delegate - Overflowing inbox, no sleep, and believing rest is for "other people"
✅ What happens when you let go - Improved business operations AND becoming a better leader, husband, and creator

Perfect for: Small business owners drowning in tasks, window treatment dealers doing everything themselves, entrepreneurs who think delegation means weakness, or anyone convinced they're the only one who can do the job right.

🎧 Listen now to get your permission slip to rethink everything about control, trust, and building a scalable business.

Key Takeaway: Hiring help didn't just improve the business, it improved Roger. Letting go didn't make him weaker. It made him a better leader.

Related Resource: 📖 Read the full story: The Day I Finally Learned to Let Go

Keywords: delegating in small business, overcoming control issues in business, how to outsource effectively, window treatment business growth, delegation strategies for entrepreneurs, hiring help for small business, letting go of control

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

Moving from Boston to Florida was supposed to slow things down. Instead, it became the same hustle in a warmer climate. In this reflective episode, Roger Magalhaes uses the snooze button as a powerful metaphor for how entrepreneurs bring old patterns to new places and what it really takes to wake up fully and live intentionally.

In this episode, you'll discover:

✅ Why relocation doesn't automatically change your pace - How Roger brought his Boston hustle to Tampa sunshine
✅ Breaking old business habits - Recognizing when you're on autopilot instead of living with purpose
✅ Avoiding entrepreneur burnout - The difference between hitting snooze and truly waking up to intentional living
✅ Work-life balance after a business move - Lessons from the window treatment industry about slowing down without losing momentum
✅ Living without "strings attached" - Letting go of old expectations, automatic responses, and outdated habits

Perfect for: Entrepreneurs who relocated but kept the same stress, business owners struggling with work-life balance, window treatment professionals managing transitions, or anyone who moved locations but not mindsets.

🎧 Listen now to learn how to stop hitting the snooze button on your life and start living with clarity and purpose.

Key Takeaway: Real change doesn't happen when you change locations—it happens when you allow yourself to slow down, tune into purpose, and stop being tied to old patterns.

Related Resource:📖 Read more: The Snooze Button of Life: Window Treatments & Florida Lessons

Keywords: entrepreneur work-life balance, avoiding business burnout, relocation and business pace, small business lifestyle design, breaking old business habits, intentional living for entrepreneurs, work-life balance after moving

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

Not every room in your home needs the most expensive window treatments and that's not settling, that's smart investing. In this practical episode, Roger Magalhaes reveals how the same principles that guide lawn care decisions apply to choosing window coverings for guest bedrooms and low-traffic spaces.

In this episode, you'll discover:

✅ Budget-friendly window treatment options - When to invest premium and when to go practical
✅ Guest bedroom window covering ideas - Cost-effective solutions that still look great
✅ Smart home investment strategies - How to balance value, practicality, and aesthetics
✅ DIY vs professional installation - Which window treatments are worth doing yourself
✅ Window treatment ROI - Understanding where your money makes the biggest impact

Perfect for: Homeowners planning renovations, DIYers looking to save money, window treatment dealers educating clients, or anyone trying to balance budget and quality in home upgrades.

🎧 Listen now to learn how to make smart, strategic decisions about window treatments that maximize value without sacrificing style.

Key Takeaway:The most expensive option isn't always the best option. Smart investing means matching quality to usage and prioritizing where it matters most.

Related Resource:📖 Read more: Budget-Friendly Home Upgrades: Grass, Grit & Guest Bedrooms

Keywords: budget-friendly window treatments, guest bedroom window covering ideas, affordable blinds and shades, smart home investment strategies, DIY window treatment installation, window treatment ROI, cost-effective home upgrades

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

In 2006, a "simple" motorized shade installation nearly broke Roger Magalhaes. No YouTube tutorials. No tech support hotline. Just frustration, sweat, and a remote that refused to cooperate. Fast-forward to today: the same job took less than 25 minutes. What changed? Everything.

In this episode, you'll discover:

✅ Building resilience in business - How the hardest jobs shape your expertise and confidence
✅ Motorized shade installation tips - Lessons learned from decades of troubleshooting
✅ Overcoming business challenges - Why your toughest moments are actually your best teachers
✅ Window treatment training benefits - How investing in education transforms impossible into routine
✅ The growth mindset for installers - Why "you cannot break me" becomes your competitive advantage

Perfect for: Window treatment installers facing tough jobs, entrepreneurs dealing with failure, trade professionals building skills, or anyone who's ever wanted to quit when things got hard.

🎧 Listen now to hear how the jobs that almost break you are the ones that make you unbreakable.

Key Takeaway:The easy jobs make you money, but the hard ones make you unbreakable. Training, scars, and resilience turn frustration into expertise.

Related Resources:📖 Read the full story: You Cannot Break Me

📚 Recommended book: Can't Hurt Me by David Goggins

Keywords: building resilience in business, motorized shade installation tips, overcoming business challenges, window treatment training, installer mindset, learning from failure, trade professional development

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...