Erica Crawford sits down with Dr. Kouros Azar, a Thousand Oaks plastic surgeon known for his expertise in facial rejuvenation, to discuss the intersection of specialization, innovation, and work-life balance. Together, they explore how intentional practice design can create better outcomes for both patients and providers.

Dr. Azar shares how focusing on high-value procedures, prioritizing quality over volume, and continually investing in new technologies have shaped his approach to practice growth. He explains why creating exceptional patient experiences often requires adding value beyond the procedure itself and how innovation continues to play an important role in maintaining high standards of care.

The conversation also explores the growing influence of AI in healthcare marketing and patient decision-making. Dr. Azar and Erica discuss how specialization is becoming increasingly important in an AI-driven world, why platforms are rewarding expertise, and how practices can position themselves for long-term success as technology continues to evolve.

Most importantly, Dr. Azar offers an honest perspective on balancing the demands of a surgical career with family life, demonstrating how building the right practice can create the freedom to succeed professionally while remaining present for the people who matter most.

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In this episode of Next Level Practices, host Max Baybak sits down with Shannon Blake of Podium to discuss how the company is evolving its platform to meet the changing needs of modern practices. Shannon shares how Podium's new AI-powered agent can help practices automate communication, improve responsiveness, and create a more seamless patient experience.

They also explore how these innovations are being applied specifically within the field of aesthetics, where speed, personalization, and engagement are key. Shannon highlights how AI-driven tools can support practice growth while freeing up staff to focus on higher-value interactions, pointing to a future where technology plays an even more central role in patient connection.

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In this episode of Next Level Practices, host Max Baybak sits down with Dr. Mark Tager to explore the intersection of communication, leadership, and patient trust in the aesthetics industry. Dr. Tager shares his perspective on how providers can strengthen patient relationships through more effective messaging, emotional intelligence, and a deeper understanding of the patient experience.

They also discuss how refining communication strategies can lead to better outcomes, stronger loyalty, and a more differentiated practice. Dr. Tager offers thoughtful insights on how small shifts in approach can have a meaningful impact on both patient satisfaction and overall practice success.

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In this episode of Next Level Practices, host Max Baybak sits down with Terri Ross to discuss her ongoing impact as a leader and trusted voice in the aesthetics industry. Terri shares what she’s been working on, from advising and scaling high-performing practices to helping providers refine their business strategy, optimize operations, and drive sustainable growth.

They also highlight Terri’s continued success as a pillar of the aesthetics community, with a focus on elevating industry standards and empowering practices to reach their full potential. Her insights reflect years of experience and a deep understanding of what it takes to build a thriving, future-focused aesthetic business.

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Recorded live at The Medical Spa Show in Las Vegas, we sat down with Facundo Formica, CEO of Symplast, to talk about how smart technology is reshaping the way aesthetic practices operate and grow.

From streamlining workflows to enhancing patient engagement, Facundo shares insights on what it really takes to run a modern, efficient practice. It’s an insightful listen for anyone looking to level up their practice with the right tools and mindset!

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In this episode of Next Level Practices, host Erica Crawford sits down with Robin Dimond of Fifth & Cor to explore the power of public relations in the aesthetics industry. Robin breaks down how thoughtful PR strategies can elevate brand credibility, secure meaningful media placements, and position providers as trusted authorities in an increasingly competitive market.

Robin and Erica touch on the importance of community and collaboration, on the collective and cohort model, and how bringing like-minded professionals together can create opportunities for shared growth, stronger visibility, and long-term success in the evolving world of aesthetics.

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In this episode of Next Level Practices, host Max Baybak sits down with Frank Pierce of Medical Spa Supply to discuss the importance of planning, strategy, and connection when building or expanding an aesthetic practice.

Frank shares how his team supports practices beyond just equipment, helping providers think through everything from device selection to patient experience and long-term growth. He also emphasizes the value of community, collaboration, and bringing real energy into an industry centered around confidence, wellness, and innovation.

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Live at the Medical Spa Show 2026, Host Max Baybak sits down with Jared Rohrer of Aesthetic Conversion to dive into the world of strategic marketing for aesthetic practices.

Jared shares insights on building a strong brand presence, improving website conversion, leveraging paid media effectively, and creating marketing systems that drive consistent patient growth. We also get a glimpse into Jared's background as a musician and how he has utilized AI to create some amazing social media content!

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