If you have been wondering how to start a pet business but keep putting it off, this conversation is for you.

Emergency veterinarian Dr. Lynda Loudon spent 23 years in emergency medicine before she built her own online business. In this episode she tells us what pushed her over the edge, why she has pivoted three times, and what she now tells students who think they need one more certification before they are allowed to begin.

We also get honest about our own story. Charly and Larry spent a full year on a pet nutrition idea they could not launch with the ethics they wanted, and had to start over. PAWDEGA began as a dog page on Instagram called Milka the Frenchie.

You will hear why niching down is the thing that makes you findable, why 500 followers is a room full of people rather than a small audience, and why writing down how you do things now is what decides whether your first hire frees you or buries you.

Free guides and weekly emails:
https://pawdega.us/pages/pet-wellness-newsletter

Resources mentioned:
https://pawdega.us/leadership

Shop the episode at PAWDEGA, your Online Holistic Pet Wellness Store. Use code NEXTLEVEL for a discount on your next order.
https://pawdega.us/discount/NEXTLEVEL

This content is for educational purposes only and is not a substitute for professional veterinary guidance. Always consult your veterinarian when making changes to your pet's health routine.

Support the show

Visit PAWDEGA.us and start your pet wellness journey today.

Sign up for our newsletter and get 10% off your first PAWDEGA order, pet wellness tips, and more!


FOLLOW

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• @charlypruden
• @larrypruden

Most of us have done it. A symptom shows up late in the evening, the vet is closed, and we open ChatGPT and start describing what we are seeing. The answer comes back quickly and sounds completely certain.

In this episode, canine nutrition researcher Dr Conor Brady explains why that certainty is the problem. An AI tool has no ability to tell whether what it is saying is true, and he puts the figure at about 20 percent of facts, one in five, that could be questionable. He walks through how to structure a question so the tool challenges you instead of agreeing with you, why he tells it to stay away from news sources and Wikipedia, and the time it told him something about a dog's pancreas that made perfect sense right up until he looked for the evidence.

We also get into deepfake ads promoting pet products nobody actually endorsed, and the single message that protects you from acting on one.

Download the free Holistic Pet Wellness Blueprint:
https://pawdega.us/blueprint

The Liver Tonic that has been part of Milka's routine for six years:
https://pawdega.us/products/liver-tonic

Dr Conor Brady is the author of Feeding Dogs Dry or Raw: The Science Behind the Debate, which took him ten years to write. Find him at https://dcbholistic.com

Shop at PAWDEGA with code NEXTLEVEL:
https://pawdega.us/discount/NEXTLEVEL

This content is for educational purposes only and is not a substitute for professional veterinary guidance. Always consult your veterinarian when making changes to your pet's health routine.

Support the show

Visit PAWDEGA.us and start your pet wellness journey today.

Sign up for our newsletter and get 10% off your first PAWDEGA order, pet wellness tips, and more!


FOLLOW

• @pawdega
• @charlypruden
• @larrypruden

If your dog is still itching, licking their paws, or breaking out in hot spots even on Apoquel or Cytopoint, this episode is for you.

Certified cannabis and fungi clinician Angela Ardolino, founder of CBD Dog Health and MycoDog, joins us to break down what full-spectrum CBD actually does for dog allergies, how it compares to Apoquel and Cytopoint at the mechanism level, and why the itching so often returns once a medication is stopped. We also cover how to read a Certificate of Analysis so you know what's actually in the bottle you're giving your dog.

📥 Grab our free Dog Allergy & Yeast Relief Guide: https://pawdega.us/allergy-guide

🐾 EASE is the full-spectrum hemp extract Angela discusses in this episode: https://pawdega.us/ease

You can find more from Angela at AngelaArdolino.com.

🐾 Shop the episode at PAWDEGA, your Online Holistic Pet Wellness Store. Use code CBD for 10% off your next order, our thank you to podcast listeners. 👉 https://pawdega.us/discount/CBD

This content is for educational purposes only and is not a substitute for professional veterinary guidance. Always consult your veterinarian when making changes to your pet's health routine.

Support the show

Visit PAWDEGA.us and start your pet wellness journey today.

Sign up for our newsletter and get 10% off your first PAWDEGA order, pet wellness tips, and more!


FOLLOW

• @pawdega
• @charlypruden
• @larrypruden