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NIL Spotlight

NIL Spotlight

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College sports changed overnight. NIL Spotlight is your weekly playbook for navigating Name, Image, and Likeness with confidence. Hosted by NIL Gameplan expert Brian Davidson, we bring you real conversations with athletes, agents, coaches, and industry leaders shaping the future of NIL.

2026 NIL Spotlight
Épisodes
  • From Playbook to Payday: The New Rules of College Sports with Tom Burnett
    May 1 2026

    In this episode of NIL Spotlight, Tom Burnett shares his journey through college athletics, the seismic shifts brought by NIL, and practical advice for student athletes and families navigating this complex landscape. Discover how NIL and revenue sharing are transforming recruiting, legal considerations, and the importance of financial literacy.


    Timestamps

    00:00 The Journey into College Athletics

    03:03 The Impact of NIL on College Sports

    05:59 Navigating State-Specific Laws and Regulations

    08:39 The Role of Agents in NIL

    11:20 Recruiting in the Age of NIL

    14:21 Financial Literacy for Student Athletes

    16:58 The Future of College Athletics

    19:40 Final Thoughts and Resources for Families

    About Tom Burnett-
    Tom Burnett is a veteran collegiate athletics leader and former Southland Conference commissioner, where he served for nearly two decades as the league’s longest-tenured leader. He now continues to support the conference as a senior consultant, bringing more than 30 years of experience in athletic administration. Throughout his career, he has played key roles on numerous NCAA committees, including serving as chair of the NCAA Division I Men’s Basketball Committee overseeing March Madness. Burnett is widely recognized for expanding media exposure, strengthening conference operations, and leaving a lasting impact on college athletics at both the conference and national levels.

    Resources-

    Tom Burnett's Website - https://www.tomburnett.com

    NIL for Texas Parents Book - https://www.amazon.com/dp/B0XXXXXX

    Second Book by Tom Burnett - https://www.amazon.com/dp/B0XXXXXX

    Website - https://www.tomburnett.com

    Follow Brian Davidson
    LinkedIn: https://www.linkedin.com/in/brianrdavidson/

    Get Started with NIL

    If you're navigating NIL or supporting a student-athlete, understanding branding and strategy early can make a major difference in long-term success. Make sure to get started for free at nilgameplan.com

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    43 min
  • The 40-Year Decision: Mastering College Recruiting and NIL with Chris Krause
    Apr 28 2026

    In this episode, Chris Krause, founder of NCSA College Recruiting and former Vanderbilt football player, shares how he’s helped reshape the path for student-athletes pursuing college opportunities. He breaks down recruiting, NIL, social media, leadership, and entrepreneurship, emphasizing family, realism, and responsible decision-making. Chris also reminds athletes that choosing a school isn’t just a four-year decision, but a forty-year one.

    Key Takeaways
    -Recruiting is a family decision and requires honest, realistic conversations
    -Understanding a coach’s role and priorities is critical in the recruiting process
    -Social media can significantly impact opportunities, positively or negatively
    -NIL and college athletics are evolving rapidly, creating new opportunities and risks
    -Leadership and entrepreneurship skills developed through sports have lifelong value
    -Choosing a college is a long-term life decision, not just a short-term commitment

    Timestamps
    00:00 Introduction to Chris Krause and NCSA
    01:29 The Family Dynamic in Recruiting
    05:16 Understanding the Role of Coaches
    08:51 Common Mistakes in Recruiting
    10:30 Evolution of College Athletics and NIL
    13:19 The Impact of Social Media on Athletes
    19:04 Entrepreneurship and Leadership in Sports
    24:26 Legacy and Leadership Development

    About the Guest
    Chris Krause is the founder of NCSA College Recruiting and a former Vanderbilt University football player. He built NCSA into a leading platform connecting student-athletes with college programs, helping hundreds of thousands navigate the recruiting process and unlock opportunities through sports.

    Resources & Links
    NCSA College Recruiting: https://www.ncsasports.org/
    Athletes Wanted (Book): https://www.amazon.com/Athletes-Wanted-How-Get-College/dp/...
    Built to Win (Book): https://www.amazon.com/Built-Win-Leadership-Legacy-Transformation/dp/...
    Chris Krause Leadership Symposium: https://vanderbilt.edu/leadership-symposium

    Follow Chris
    LinkedIn: https://www.linkedin.com/in/chriskrause/
    Twitter: https://twitter.com/chriskrause
    Website: https://chriskrause.com/

    Follow Brian Davidson

    LinkedIn: https://www.linkedin.com/in/brianrdavidson/

    Get Started with NIL

    If you're navigating NIL or supporting a student-athlete, understanding branding and strategy early can make a major difference in long-term success. Make sure to get started for free at nilgameplan.com

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    28 min
  • Mastering NIL: Strategies for Athletes to Build Long-Term Value with Rachel Maeng
    Apr 17 2026

    In this episode, Rachel Maeng, a former athlete turned NIL strategist, breaks down how student-athletes can build sustainable personal brands and navigate the evolving NIL landscape. She shares insights on making smarter recruiting decisions, leveraging social media, and creating long-term value in college athletics. Rachel also explores how NIL is changing opportunities across sports and what the future holds for athletes in this new era.

    Key Takeaways
    • Your personal brand is a long-term business asset, not just a social media presence
    • Athletes should start building their brand and online presence early
    • NIL opportunities vary widely across sports, with growing potential for women and non-revenue athletes
    • The transfer portal adds complexity to decision-making and requires strategic planning
    • Schools and collectives are evolving rapidly, creating both opportunities and risks
    Timestamps

    00:00 Introduction to Rachel Maeng and her NIL expertise
    01:10 Rachel’s recruiting journey and athletic background
    01:56 Transition from athlete to NIL strategist
    03:07 Evolution of NIL rules and technology
    04:21 The importance of personal branding
    06:07 Should athletes form an LLC?
    06:45 Common social media mistakes
    10:39 Opportunities for women and Olympic sports
    13:37 NIL in recruiting conversations
    15:57 Transfer portal and athlete decision-making
    19:05 Future trends in NIL and college athletics
    22:28 Risks of transferring and academic planning
    26:39 Building brand ecosystems for athletes

    About the Guest

    Rachel Maeng is a former athlete and NIL strategist who helps student-athletes build personal brands, navigate NIL opportunities, and make strategic decisions in college athletics.

    Resources & Links

    Rachel Maeng on LinkedIn: https://www.linkedin.com/in/rachel-meng
    Rachel Maeng on Instagram: https://www.instagram.com/rachel_maeng/
    Brian Davidson on LinkedIn:
    https://www.linkedin.com/in/brianrdavidson/

    Get Started with NIL

    If you're navigating NIL or supporting a student-athlete, understanding branding and strategy early can make a major difference in long-term success. Make sure to get started for free at nilgameplan.com

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    29 min
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