In this episode of NIL Spotlight, Tom Burnett shares his journey through college athletics, the seismic shifts brought by NIL, and practical advice for student athletes and families navigating this complex landscape. Discover how NIL and revenue sharing are transforming recruiting, legal considerations, and the importance of financial literacy.

Timestamps

00:00 The Journey into College Athletics

03:03 The Impact of NIL on College Sports

05:59 Navigating State-Specific Laws and Regulations

08:39 The Role of Agents in NIL

11:20 Recruiting in the Age of NIL

14:21 Financial Literacy for Student Athletes

16:58 The Future of College Athletics

19:40 Final Thoughts and Resources for Families

About Tom Burnett-
Tom Burnett is a veteran collegiate athletics leader and former Southland Conference commissioner, where he served for nearly two decades as the league’s longest-tenured leader. He now continues to support the conference as a senior consultant, bringing more than 30 years of experience in athletic administration. Throughout his career, he has played key roles on numerous NCAA committees, including serving as chair of the NCAA Division I Men’s Basketball Committee overseeing March Madness. Burnett is widely recognized for expanding media exposure, strengthening conference operations, and leaving a lasting impact on college athletics at both the conference and national levels.

Resources-

Tom Burnett's Website - https://www.tomburnett.com

NIL for Texas Parents Book - https://www.amazon.com/dp/B0XXXXXX

Second Book by Tom Burnett - https://www.amazon.com/dp/B0XXXXXX

Website - https://www.tomburnett.com

Follow Brian Davidson
LinkedIn: https://www.linkedin.com/in/brianrdavidson/

If you're navigating NIL or supporting a student-athlete, understanding branding and strategy early can make a major difference in long-term success. Make sure to get started for free at nilgameplan.com