If your social media views are down right now, one smart strategy is to lean into doing lives.

That’s exactly what a lot of creators are trying, especially as TikTok continues to shift. But here’s where things get frustrating fast: creators jump from TikTok lives to Instagram, YouTube, or Facebook expecting the same experience… and it’s not!

Fewer people and way less engagement in the comments

Which leads to the wrong conclusion:
👉 “Lives on other platforms don’t work.”

But that is not true!

The strategy is completely different depending on the platform and that’s what today's podcast episode is all about.

Here’s what I cover:

· Why planning matters more than spontaneity on certain platforms

· How promotion is an important part of the game

· What to think about if you’re new to lives or if you don’t love doing them

· How to approach lives as a community-building tool, not a performance

I also share practical ways to stay on track during a live, handle distractions, and structure your content so you don’t freeze when engagement dips or comments go sideways.

If your views are down and you’ve been wondering what your next move should be, this episode will help you reset your expectations and build a smarter live strategy.

Join the studio here: https://muthership.mn.co

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Today's episode starts with a word everyone uses in social media that I’ve never really liked.

“Hook.”

It sounds like trickery.
Like clickbait.
Like you’re trying to catch someone instead of connect with them.

And that’s not how I think about content at all.

In today’s podcast episode, I break down why I don’t use the word hook — and what I use instead: an engaging opening.

Because the goal isn’t to trick your audience.

It’s to help the right people immediately understand:

· what the video is about

· who it’s for

· and why they should stay

In this episode, you’ll learn:

• What an engaging opening actually is (and why it’s only 3–5 seconds long)
• Why “hello,” “good morning,” and long intros quietly kill your retention
• How small opening tweaks can completely change your analytics
• The mindset shift that makes openings feel natural instead of salesy
• The 5 simple checks I mentally run before I ever hit post

If you’ve ever felt weird thinking “I need a better hook,” or wondered why good content isn’t holding attention the way it should, this episode will help you rethink your openings completely.

Join the studio to participate in our next challenge and level up your content: https://muthership.mn.co

You probably haven’t thought about your social media bio in a while.
And if you’re thinking, “I already took care of that” today’s podcast episode is exactly for you.

This week’s podcast is less about rewriting a bio and more about something bigger:
the quiet, easy-to-miss places where your online presence slowly becomes outdated… without you realizing it.

Your TikTok profile.
Your Instagram bio.
Your LinkedIn headline.
Your website’s About page.

All those little “about you” spots that once felt right, but may no longer reflect who you are, what you do, or how you help people now.

In this episode, I walk through:

· Why bios matter more than we think (especially for the people deciding whether to follow you)

· The subtle difference between your name and your username—and why it matters

· Why many creators accidentally make their profiles harder to understand, not easier

· The real trade-offs between creator vs. business accounts

· How links, calls-to-action, and even emojis can either help or confuse

This is not a checklist episode.
It’s more of a “take a minute to review” episode.

The kind that makes you think,
“Oh wow… I should probably go check that.”

For more help with your social media goals, join the Muthership Creator Studio here: https://muthership.mn.co/

🎧 Why You Should Start an Email Newsletter in 2026

If you’ve ever thought, “An email list isn’t really for my niche” or “That feels like one more thing I don’t have time for,”this episode is for you.

In this week’s podcast, I’m breaking down why starting an email newsletter in 2026 isn’t optional anymore for creators (in my opinion) and how it can be one of the most powerful, low-pressure tools you own.

I share why I trusted my instincts and started building an email list early in my creator journey (even when it was tiny), and why that decision became incredibly valuable when platforms felt shaky. If we all learned anything from the near TikTok shutdown in 2025, it’s this: you don’t own your audience on social media, but you do own your email list.

In this episode, we cover:

Why any niche can have a newsletter (yes, even yours)
What an email list actually represents (hint: it’s not your follower count)
How newsletters deepen connection beyond the algorithm
Why consistency doesn’t mean “weekly daunting task”
The mindset shift that keeps this from feeling overwhelming
The real reason email builds trust, loyalty, and long-term opportunity
Then I walk through the big-picture steps for getting started—without drowning you in tech or minutiae:

Choosing the right platform
Deciding what to write about (sustainably)
Setting a cadence you can actually maintain
Planning ahead so it doesn’t become another chore
And how to give people a reason to sign up—without feeling salesy
You don’t need a massive audience.
You don’t need to email all the time.
You just need to start.

To join the studio and learn how to do this step by step, go here:
https://muthership.mn.co

Social Media Strategy 101

Why this episode matters
Most creators say they want a strategy but don’t actually know what that means. Today’s podcast episode breaks down how to think about social media before you worry about growth, trends, or monetization.

What is covered

• What “strategy” really means (and why most people skip this step)
• The biggest mistake new creators make when choosing what to post
• Why copying “growth tips” can actually hurt your account
• Why selling too soon backfires and what to focus on instead
• How creators actually build loyalty (not just followers)
• The truth about viral growth vs. sustainable growth
• How to find your lane without boxing yourself in
• A simple way to think about content rotation so your page makes sense to new viewers

Who this episode is for

• New creators who feel overwhelmed by “expert advice”
• Experienced creators who feel stuck or unfocused
• Anyone tired of chasing trends without results
• Creators who want clarity, confidence, and direction

Bottom line

This isn’t about hacks or algorithms. It’s about building a strategy you can actually stick with and enjoy.

Need more help? Join the Muthership Creator Studio and learn, level up and make your efforts amount to something meaningful!
JOIN HERE: https://muthership.mn.co/

In this week’s podcast, I break down how to create social media habits that actually stick — inspired by Atomic Habits and adapted specifically for content creators.

We’re talking:

Why “trying harder” is the wrong strategy

How to make content creation feel almost automatic

The tiny shifts that remove friction and eliminate burnout

How consistency gets easier when the effort gets smaller

If posting feels overwhelming, or dependent on “being in the mood”… this episode will change how you think about content.

Want help putting this into practice?
The New Year Content Challenge is underway right now inside the Muthership Creator Studio.

✔️ Daily prompts
✔️ Weekly content plans
✔️ Accountability + support
✔️ Weekly meetings with me to ask questions

Use code NEWYEAR10 for $10 off your first month.

👉 Join us here: https://muthership.mn.co

Recording & Editing Tips Every Creator Should Know

In this episode, Helen shares practical filming and editing tips drawn from decades in professional production—simplified for today’s content creators.

What you’ll learn:

• Why the first 2–3 seconds of your video matter more than you think
• How tightening clips instantly improves engagement
• When to use wide shots, close-ups, zooms, and POV shots (and why)
• How camera movement can help—or hurt—your storytelling
• Simple editing techniques that keep viewers watching
• Why taking breaks makes your edits better
• How to create content you actually enjoy so consistency comes easier

Plus, Helen shares two unsponsored favorites and encourages creators to head into the New Year with confidence, creativity, and a focus on making content that feels good to make.

On Camera Confidence!

In this holiday-themed episode, Helen shares honest, encouraging guidance for creators who struggle with confidence on camera—especially those who feel awkward, intimidated, or frozen when they hit record.

You’ll hear real talk about pushing through discomfort, releasing expectations around views, and why confidence is built through practice—not perfection. Helen also shares a meaningful Unsponsored By spotlight on Alec’s Gift Baskets, a purpose-driven business supporting people with disabilities, veterans, and second-chance employment.

FIND ALEC'S GIFT BASKETS HERE: https://www.alecsgiftbaskets.com/

In this episode, we cover:

• Why feeling “weird” on camera is part of the process (and totally normal)
• How imagining a receptive viewer—not a critical audience—changes everything
• Letting go of views, metrics, and performance pressure
• Taking baby steps to build on-camera confidence
• Why your first take is often your best take
• The power of showing up before you feel ready
• A behind-the-scenes lesson on building an email list through value-driven content

This episode is a reminder that confidence isn’t something you’re born with—it’s something you build, one imperfect video at a time.

✨ Happy holidays, and get ready to step into the new year with clarity, courage, and creative momentum.